Clinton Smay and Travis Burke are taking their nursery to the next level with new plant innovations
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Seeing a generational shift
A new generation has taken the reigns of leadership, with some following the footsteps of their fathers and mothers.
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Success comes from reading the future
An accurate read on coming market conditions and a balanced strategy are critical to weathering ups and downs of tree-growing business
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Getting a grip on drainage
Standing water can encourage diseases and create a poor environment for plant roots and microbes
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New frontiers for Japanese snowbells
Styrax japonicus is catching the eyes of gardeners and greater attention from growers
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Meet the leader: Sam Pohlschneider
What is your background? Worked on the family grass seed farm growing up. Graduated from Oregon State University with a degree in agriculture. Interned at… Continue Reading…
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Some lesser-known trees to consider
Many beautiful trees are overlooked becuase they are not as well known as their cousins.
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Make the first move
The most important lesson I learn during my visit to JLPN is to be proactive with your customers.
Oregon Nursery Country

Profile: Palmer Creek Nursery
Rufino Reyes and his son Jimmy stay nimble to focus on customer needs while maintaining quality.

Profile: Gold Family Farms
Steve and Joe Gold are focused on providing value and quality for their customers through efficiencies and scale.

Profile: Krueger’s Tree Farm
Richard “Dick” Krueger is building a legacy of innovation with a eye toward solving tomorrow’s problems
Nursery Operations

Federal REAP funds help nurseries make the shift to solar power
REAP has helped many nurseries, farms and small businesses in Oregon with beneficial renewable energy projects.

Success comes from reading the future
An accurate read on coming market conditions and a balanced strategy are critical to weathering ups and downs of tree-growing business

Getting a grip on drainage
Standing water can encourage diseases and create a poor environment for plant roots and microbes
Plant Features

Green drenching creates peaceful garden spaces
Gardeners are tapping green’s soothing nature to create peaceful spaces, and nurseries are following suit.

New frontiers for Japanese snowbells
Styrax japonicus is catching the eyes of gardeners and greater attention from growers

Breeders respond to rising demand with an Echinacea explosion
The iconic native plant with star appeal has become the emblem of the pollinator gardening movement, and the cultivars just keep coming.
Recent Columns
It’s time for nurseries to join the climate conversation
By Jeff Stone
As the Earth’s climate continues to affect global ecosystems, discussions surrounding our industry’s adaptation and mitigation strategies have become increasingly important. This is why we are hosting a Nursery and Greenhouse Industry Climate Summit at the 2025 Farwest Show.
A matter of trust
What makes NWREC special isn’t just the research — It’s the spirit of cooperation that drives it forward.
Seeing a generational shift
By Jeff Stone
A new generation has taken the reigns of leadership, with some following the footsteps of their fathers and mothers.
Growing Knowledge
Finding less-thirsty lawns
Study examines turf cultivars with improved drought tolerance, lower water requirements
Prioritizing nursery pest challenges
Nursery industry input is critical to helping IR-4 Project identify most pressing nursery challenges.
New tools in the battle against thrips
New research shows a promising path to managing this agricultural pest