Clinton Smay and Travis Burke are taking their nursery to the next level with new plant innovations
Oregon Nursery Country
Profile: Palmer Creek Nursery
Rufino Reyes and his son Jimmy stay nimble to focus on customer needs while maintaining quality.
Profile: Gold Family Farms
Steve and Joe Gold are focused on providing value and quality for their customers through efficiencies and scale.
Profile: Krueger’s Tree Farm
Richard “Dick” Krueger is building a legacy of innovation with a eye toward solving tomorrow’s problems
Nursery Operations
Agricultural overtime rules force nurseries to find a balance
Throughout Oregon’s nursery industry, it’s not uncommon for a nursery’s employee headcount to swing wildly, depending upon the season.
Four Oregon nursery owners find fulfillment in selling their businesses to key employees
In multiple cases, nursery owners said they could have made more money selling to outsiders, but were more interested in maintaining the culture of an operation than reaping profits from a sale.
Climate Summit starts a discussion on measuring plant benefits and production impacts
At the 2025 Farwest Show, held in August, the Oregon Association of Nurseries organized a Climate Summit aimed at examining both sides of the equation.
Plant Features
Foodscaping incorporates edibles into ornamental landscapes
The concept of incorporating edible plants into ornamentals is known as foodscaping. It’s of interest not just to consumers, but the retailers and growers who serve them.
New cultivars are breathing new life into Weigela
Growers have developed new Weigela cultivars with more flowers and more compact forms with denser branches that don’t need to be pruned.
Working with the ODA, nurseries develop sterile varieties of Buddleja
Butturfly Bush (Buddleja) is in high demand because it’s easy to grow and it’s a magnet for hummingbirds and butterflies.