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You are here: Home / Archives for Ben Verhoeven

A matter of trust

By Ben Verhoeven — Posted April 21, 2025

What makes NWREC special isn’t just the research — It’s the spirit of cooperation that drives it forward.

Filed Under: President's Message

Make the first move

By Ben Verhoeven — Posted March 25, 2025

The most important lesson I learn during my visit to JLPN is to be proactive with your customers.

Filed Under: President's Message Tagged With: Business

Sometimes new ideas come from watching and learning

By Ben Verhoeven — Posted February 24, 2025

Sometimes opportunities to solve a problem can present themselves if you’re paying attention.

Filed Under: President's Message Tagged With: OAN Members

President’s Message: Where the rubber meets the bug

By Ben Verhoeven — Posted January 27, 2025

Inspiration from the automotive industry leads industry veteran at Woodburn Nursery & Azaleas to an innovative and low cost solution to replacement rubber gaskets for beneficial insect colony container lids.

Filed Under: President's Message Tagged With: pests and dieases

President’s message: Linkage and flow

By Ben Verhoeven — Posted January 7, 2025

It is always good to get off the farm. Every time I visit a nursery, I come back with new ideas and fresh energy. I’d like to use this column to share some of those ideas and introduce you to the people who inspired them. It’s a blustery morning today in western Oregon. The driving […]

Filed Under: Columns, President's Message

President’s Message: Effective communication

By Ben Verhoeven — Posted November 21, 2024

Over the next year. I’d like to use this column to share some of those ideas and introduce you to the people who inspired them. My first foray brings me to Smith Gardens in Aurora, Oregon, where I learned a lesson in effective communication.

Filed Under: President's Message Tagged With: OAN, OAN Members

Growth means more when it’s a team

By Ben Verhoeven — Posted October 24, 2024

When you think about growing, what comes to mind? Root structure and branching? Fertility and weed management? Perhaps it is personal growth. Greenhouse structures and irrigation design? Or business and community? For me it is cultural growth — how a group solves problems together, makes small, meaningful improvements, how they interact with the outside world, […]

Filed Under: Columns, President's Message

NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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