Joe Obersinner in one of the unheated greenhouses maintained by Obersinner Nursery Inc. The nursery processes 100,000 rooted cuttings every fall and winter, and most of their rhodies are grown that way. They only have one propagation house that is heated; otherwise, all other greenhouses are unheated. Obersinner container-finishes 65% of its catalog. Photo by […]
About Tracy Ilene Miller
Safe travels
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Nurseries take steps to protect plants and reduce shipment risks Getting plants to market safely without any mishaps requires a variety of techniques to meet the needs of customers and plants. One must also consider the limitations of packing live products into motorized inert steel boxes, which bounce, for long trips. Here we explore approaches […]
Trendy shade trees, part two
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In a prior installment regarding shade tree trends, published in the August issue of Digger, we talked about flowering shade tree trends. This time, we will discuss shade trees that don’t necessarily have prominent flowers, from Acer to Zelkova, and we’ll also include some columnar and native options.
Retaining workers is more important than ever — and helping them progress is key
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In the current work environment, where labor is short and positions are hard to fill, employee retention programs are just as important as recruitment, and have become a cornerstone of business longevity. Here we look at strategies to retain talent.
The shifting shade tree market
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What people find useful can change with societal trends as well as improved genetics Shade trees are such a presence in everyone’s daily lives in so many ways, that many different factors can influence changing trends in terms of what’s grown and what’s sold. At home, the pandemic pushed people towards making their backyard spaces […]
A growing appetite for superfoods
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Retailers and growers can fill the demand for nutrient-rich berries, fruits and vegetables A show of hands for those who think “superfood” when loading bananas in the supermarket shopping cart. No takers? No surprise. Even though bananas are touted as a good source of fiber and potassium, folate, vitamin C and B6, and other antioxidants and […]
Meeting online customer expectations
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Prepare before jumping into online retail, lest the opportunity become a pitfall COVID-19 pushed many garden centers to catch the growing wave of online shopping. E-commerce sales are forecasted to account for nearly a fifth of all U.S. retail sales by 2025, according to Statista. Total retail e-commerce sales in 2021 increased 17.9%, according to […]
Unsung perennials
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A treasure trove of options is available for those who want to go beyond the staples Thousands of books are written about them, as are poems, and there are even songs sung about the flowers we know as perennials. Perennials are the backbone of most garden designs and some container gardens, as well. Consumers adore […]
Competing for key personnel
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Nurseries dangle remote work, added benefits and work-life flexibility to attract top talent The nursery industry has struggled with labor shortages for years. It started with field, farm, and greenhouse workers, and more recently has grown to include the key roles of propagators, growers, sales representatives, and managers. Even before the COVID-19 pandemic, horticulture and […]
The impervious barberry
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These top-selling shrubs are durable, beautiful and deer resistant Oregon is the number one producer of barberry, selling $7.7 million worth in 2019, according to the USDA Census of Horticultural Specialties. That’s 39% of a nearly $20 million national market, mostly attributed to Japanese barberry (Berberis thunbergii), a plant that has taken a hit with […]
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