Digger magazine

Written to make you a nursery industry expert.

  • FWS-2025-NEW-September_728x90.png
  • NurseryGuide2024-728x90-1.png
  • Digger-Employment_banner-2020-728x90px.jpg
  • FWS-2025-NEW-September_728x90.png
  • Media-Kit-DM-com-banner-2025-728x90-1.png
  • Home
  • Articles
    • Nursery News
    • Features
    • Plants
    • Growing Knowledge
    • Operations
    • Nursery Country
  • Issues
  • Events
  • Farwest
  • Columns
    • Director’s Desk
    • Mike Darcy
    • President’s Message
  • Employment Classifieds
  • Advertise
  • Subscribe to Digger
You are here: Home / Columns / A hardy group for hardy plants

A hardy group for hardy plants

By Mike Darcy — Posted December 1, 2014

The Open Garden Program organized by the Hardy Plant Society of Oregon is one of the most popular events with society members.  Photo courtesy of Terry Wagner.

The Open Garden Program organized
by the Hardy Plant Society of Oregon is one of the most popular events with society members.  Photo courtesy of Terry Wagner.

What makes some plant societies and garden clubs grow in membership while others struggle to maintain their current members or, in many instances, see membership decline?

Sometimes the drop-off is so dramatic that despite the desire of some individuals to continue, the organization is simply no longer viable. I have known several organizations that disbanded due to decreased members and lack of participation.

Several weeks ago I was at the annual meeting of the Hardy Plant Society of Oregon and heard President Jim Rondone give an overview of the society’s current status. The numbers are impressive, with 2,363 members — an all-time high.

I recently met with Jim to get his thoughts on the health of the organization and why it is thriving.

Seeds of the society

Jim shared the history of how the Hardy Plant Society of Oregon (HPSO) was officially established in 1984. There had been an avid group of about three dozen gardeners in the Portland area who had been making an annual trek to Edmonds Community College near Seattle to hear international and national speakers on gardening. One year, the Edmonds meeting had to be cancelled. The Portland gardeners were so distressed that they decided to form their own group.

Sharon Streeter, one of the founders of the Hardy Plant Society of Oregon, was elected the first president. She remembers how thrilled she and the other founders were when the membership grew to 100. Sharon credits Lucy Hardiman, an early member, with “cranking it into high gear” and recruiting new members. Sharon also contributed by initiating the HPSO Bulletin, a newsletter created to help educate people about gardening.

Membership continued to grow, reaching nearly 1,800 in 2008. However in 2009, possibly due to the general economic downturn, membership declined to about 1,500. In recent years membership has rebounded to almost 2,400. Today the society is flourishing as it celebrates its 30th anniversary.

How has HPSO stayed viable and continued to attract new members and keep the existing ones? This is the question I wanted Jim Rondone to address, because I felt his intimate knowledge of HPSO could provide useful information for other garden groups.

Jim believes one reason is that the president can only serve a maximum of two two-year terms, thus insuring there will be a new president at least every four years. New leaders bring new ideas to perpetuate the growth of the organization. In fact, each of the last three HPSO presidents has served for just a single two-year term.

In stark contrast, many small garden organizations are led by a president who never leaves office because no one else is willing to take the post.

Growing community

The HPSO leaders learned early that there must be some activities, other than meetings, to attract members and keep them.

One of the most popular activities is their Open Garden Program. Members open their gardens to other members, affording them an opportunity to see and visit many gardens that they would not otherwise be able to access. Members who want to open their gardens select a date and time; this information is printed in the program booklet that is sent to all members each spring.

The program is continually being refined. One recent improvement asked members in a particular geographic area to open their gardens on the same date and time span, thus making it convenient for members to visit several gardens at one time. Another was deciding to open members’ gardens during the early evening hours in the summer to provide even more opportunities to visit.

As the society grew, there was fear that it could easily lose touch with members due to the sheer size of the meetings. In response, special interest groups were formed. These clutches of gardeners often meet in each other’s homes. The experience has created a close-knit community of gardeners who often become friends as they share their garden knowledge. Sometimes there might be a speaker, but other times it may just be the group getting together to share gardening tips.

Usually there are three large HPSO meetings a year, and a fee is charged. These meetings feature a well-known local, national or international gardening personality and can attract more than 500 individuals.

In an attempt to meet more of the members’ gardening information needs, smaller topical meetings were created — and the Gen(i)us series was formed. The Gen(i)us series features lectures presented by experts on a specific genus. This series is held about every other month and attracts about 100 attendees who pay $5 per lecture.

Another HPSO-sponsored activity is a garden tour program. Initiated in 1998 by members who had traveled abroad, this program offers the opportunity to join a small group and travel to gardens either in the U.S. or abroad. These tours are very reasonably priced and usually sell out within days of their announcement.

Yet another popular event is the Annual Study Weekend featuring speakers, private and public garden visits, local nursery stops and dinners. It rotates annually between Victoria or Vancouver, B.C., Seattle, Portland and Eugene.

The largest event for the organization is the spring plant sale called Hortlandia. Held under cover on an early spring weekend, Hortlandia features around 100 specialty nurseries and garden artists displaying and selling their wares. The total gross for last year’s sale was more than $200,000; profits are invested in other society activities.

Standing tall

Jim noted that there are still challenges to keeping the society alive and vibrant. The average age is about 60, and probably only 5 percent of the members are under 40. This may be partially due to the fact that people are older when they buy their first house and begin to garden.

The current membership is about 65 percent female and 35 percent male, suggesting a large target audience for recruitment. Recently the society entered the social media age and now has a Facebook page, which should assist in attracting younger members.

The Hardy Plant Society of Oregon has been fortunate to have an extremely strong base of volunteers. Certainly, volunteers are the lifeblood of non-profit organizations, and HPSO is no exception.

It wouldn’t surprise me that these volunteer members are also frequent customers at their local garden centers. There’s a sales opportunity here: If a garden center or grower were to hear of a local garden group in their area, it might behoove them to offer speakers or assist in providing vital gardening information.

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on X (Opens in new window) X
  • More
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on Pocket (Opens in new window) Pocket

Filed Under: Columns, Mike Darcy

About Mike Darcy

Mike Darcy is the host of “In the Garden with Mike Darcy,” a radio program airing at 9 a.m. Saturdays on KXL 101 FM in Portland. He can be reached at [email protected].

NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

​

Updates to exisiting subscriptions can be sent to [email protected]

News

  • Nursery News
  • Growing Knowledge
  • Nursery Operations

Features

  • Plant Features
  • OAN Members
  • Oregon Nursery Country

Columns

  • Director’s Desk
  • Mike Darcy
  • President’s Message
  • Digital Growth

Resources

  • OAN Home Page
  • Job Listings
  • Subscribe to Digger
  • Advertise in Digger
  • Online Plant Search

© 2025 Oregon Association of Nurseries

 

Loading Comments...