This issue explores the rising consumer attraction to Styrax japonicus and the greater attention that growers are giving this tree and provides ideas to grow and produce better plants.
Seeing a generational shift
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A new generation has taken the reigns of leadership, with some following the footsteps of their fathers and mothers.
Prioritizing nursery pest challenges
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Nursery industry input is critical to helping IR-4 Project identify most pressing nursery challenges.
Success comes from reading the future
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An accurate read on coming market conditions and a balanced strategy are critical to weathering ups and downs of tree-growing business
Getting a grip on drainage
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Standing water can encourage diseases and create a poor environment for plant roots and microbes
New frontiers for Japanese snowbells
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Styrax japonicus is catching the eyes of gardeners and greater attention from growers
Meet the leader: Sam Pohlschneider
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What is your background? Worked on the family grass seed farm growing up. Graduated from Oregon State University with a degree in agriculture. Interned at Bailey Nursery in Yamhill, Oregon, in the summer of 1996. After graduating from OSU, went to work at Marion Ag Service as a crop adviser for 4 years. Then, went […]
Some lesser-known trees to consider
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Many beautiful trees are overlooked becuase they are not as well known as their cousins.
Make the first move
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The most important lesson I learn during my visit to JLPN is to be proactive with your customers.
March 2025: The Perennial Issue
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This month’s issue is focused on providing growers with new ideas on perennials and their production, and ideas to help nurseries boost the bottom line.
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