Digger magazine

Millennials are growing up, buying homes, and setting the stage for the industry’s future

By Jon Bell — Posted December 28, 2023

Now, nurseries and retail garden centers are looking at a long-term — and younger — source of continued growth: millennials and other younger folks who are growing up, buying homes, starting families and gardening.

Aromatic plants are not just a timeless gardening staple, but part of a wellness trend

By Debbie Teashon — Posted December 28, 2023

Fragrant flowers are irresistible in any garden. We know this by the first reaction most people have when presented with a flower. They immediately put their noses into it in search of its scented treasure, even though they do not know where the blossom has been, what has crawled on it, or what may still be inside.

Shaping your retail team

By Erica Browne Grivas — Posted December 28, 2023

Here’s what to look for when hiring front line garden center workers

The transition to Google Analytics 4

By Ron McCabe — Posted December 28, 2023

When I discuss the need to measure online advertising performance with people I am often met with various forms of disinterest. The problem with traditional marketing and advertising is best expressed in this old quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Once I explain […]

Our retail ecosystem is under duress

By Jeff Stone — Posted December 28, 2023

Everybody loves plants. Whether you have a green thumb or just a harbinger of doom to all things green and lovely, we all know that plants add so much to our lives. They are used in healing gardens, beautify our communities, and add a 20% bump to home values, just for starters. This couldn’t happen […]

The excitement of turning the page to a new year

By Amanda Staehely — Posted December 28, 2023

Happy New Year! I hope everyone had a wonderful holiday season and was able to spend it with their loved ones in whatever traditions they celebrate. The craziness of December is always one of my most favorite months, and making traditions with our kids is something extra special during that time of year. One of […]

Blooming Nursery being sold to employees

By Vic Panichkul — Posted December 14, 2023

Blooming Nursery in Cornelius, Oregon, is being purchased by its employees through an employee stock ownership program, or ESOP, owner Grace Dinsdale said. Dinsdale, who founded the 42-acre wholesale nursery in 1982, said she’s been thinking about how to conduct a transition for years. She’s just been looking for the right way to do it. […]

másLabor offers assistance with H-2A program

By Vic Panichkul — Posted December 5, 2023

Running a successful growing operation requires a reliable workforce, and másLabor understands the challenges of finding and retaining skilled workers. másLabor offers a solution that ensures capable, reliable, and legal labor year after year. The H-2A program is a federal, nonimmigrant visa program that allows agricultural employers to hire foreign workers for tough-to-fill seasonal jobs. […]

Bailey recognizes four nursery growers

By Vic Panichkul — Posted December 4, 2023

Bailey honors four brand licensee partners for their exceptional work with Bailey Consumer Brands Endless Summer® Hydrangeas, First Editions® Shrubs & Trees, and Easy Elegance® Roses, the company said in a statement.

Oregon nurseries see little impact from Plant Hardiness Zone Map changes

By Vic Panichkul — Posted December 1, 2023

The U.S. Department of Agriculture’s updated Plant Hardiness Zone Map that reflects an increase of about 2.5 degrees in the conterminous U.S. won’t affect nurseries as it would home gardeners. “This could mean that those areas that shifted could potentially grow plants that are slightly less cold hardy than they previously thought,” said John Keller, […]