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You are here: Home / Archives for Columns / Director's Desk

Labor remains backbone of nursery production

By Jeff Stone — Posted February 24, 2026

Automation has undeniably improved efficiency, reduced waste, and helped growers remain competitive. But our industry still runs on human hands.

Filed Under: Director's Desk

Giddy up for using your voice at the Legislature

By Jeff Stone — Posted January 23, 2026

This is a big month for our industry. The OAN will be active on both coasts in a major effort to help shape our future.

Filed Under: Director's Desk

Retailers are our indicator of economic health

By Jeff Stone — Posted January 6, 2026

Retail nurseries and garden centers often operate as the beating heart — quietly, consistently, and too often underappreciated.

Filed Under: Director's Desk, Retail Garden Centers

Two decades in the making

By Jeff Stone — Posted November 24, 2025

I feel deeply honored to have served as executive director for the last 15 years. What is more astounding to me is that this is my 20th year at the OAN.

Filed Under: Director's Desk

Your voice matters

By Jeff Stone — Posted October 21, 2025

Unless we use our voices to change the trajectory of the discussion in our state, and nationally, we will suffer the consequences.

Filed Under: Director's Desk

On the Road Again

By Jeff Stone — Posted September 9, 2025

Nursery visits are providing us with incredible insights into the current challenges and opportunities facing the industry.

Filed Under: Director's Desk

Oregon is where dreams grow

By Jeff Stone — Posted July 23, 2025

We are spoiled in Oregon. Our verdant Willamette Valley was crafted with ice age floods that deposited elite soil.

Filed Under: Director's Desk

We need to fight for our brand

By Vic Panichkul — Posted June 25, 2025

We are finding that the family farm is under assault. It is a systemic disconnection from agriculture as a society.

Filed Under: Director's Desk

Where collaboration makes a difference

By Jeff Stone — Posted May 22, 2025

The annual meeting of the Nursery & Landscape Association Executives of North America (NLAE) is a true benefit to the industry associations.

Filed Under: Director's Desk

It’s time for nurseries to join the climate conversation

By Jeff Stone — Posted April 21, 2025

As the Earth’s climate continues to affect global ecosystems, discussions surrounding our industry’s adaptation and mitigation strategies have become increasingly important. This is why we are hosting a Nursery and Greenhouse Industry Climate Summit at the 2025 Farwest Show.

Filed Under: Director's Desk

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NURSERY NEWS

Terra Gardens owner’s gesture for his mother opens the door to other wheelchair-bound gardeners

OAN announces 2025 Friends of Nurseries award winners

OAN leads grower-driven Japanese beetle solution

AmericanHort president and CEO to step down

In memoriam: Bill Van Belle

Longtime employee buys Heritage Seedlings and Liners

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

More Nursery News

From the pages of Digger

March: The Perennials Issue

February: The Greenhouse Issue

January 2026: The Retail Issue

November 2025: The Transportation Issue

October 2025

More issues of Digger

Pests and Diseases

OAN leads grower-driven Japanese beetle solution

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

More articles

FARWEST SHOW UPDATES

2026 Farwest Show issues calls for speakers

Excitement, optimism prevail at 2025 Farwest Show

Dazzling plants, products garner Retailer’s Choice Awards

Youngblood Nursery wins Best in Show booth honors at the 2025 Farwest Show

Glow Sticks Fescue wins top honors from judges at Farwest Show’s New Varieties Showcase 

More Updates from Farwest

The Value of Membership

AmericanHort president and CEO to step down

OAN honors industry leaders at 2025 Convention

Meet the Leader: Patrick Peterson

More member stories

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