This month’s issue helps retail garden centers raise their game and strengthen their connections with their customers.
- The allure of goth gardens: Consumer interest is driving a growing trend in dark and richly colored plants. By Emily Hoard.
- Driving loyalty and sales: Retail nurseries are discovering that good customer reward programs benefit the bottom line. By Erica Browne Grivas.
- The need for agri-tourism: For many retail nurseries and farms, diversifying the revenue stream is necessary for survival. By Jon Bell.
- Tried and tested: Olive trees may be perfect for arid Oregon summers. By Mike Darcy
Columns:
- A voice for the industry: Advocacy training helps us learn how to explain what we do, understanding which issues matter most, and get the confidence to tell our story. By Patrick Newton.
- Our industry’s economic indicator: In the vast and varied economic ecosystem of professional horticulture, retail nurseries and garden centers often operate as the beating heart — quietly, consistently, and too often underappreciated. By Jeff Stone.
Growing Knowledge, an ongoing series provided by Oregon State University in collaboration with the USDA and in partnership with OAN.
- With trees, size matters: Measuring tree growth from Ticknor to today. By Lloyd Nackley
