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You are here: Home / Issues / July 2021

July 2021

By Bill Goloski — Posted June 30, 2021

Brooks Tree Farm uses a vintage car in their booth at the Farwest Show to draw customers into their booth. Photo by Bill Goloski

Get ready for Farwest 2021 at the Oregon Convention Center on August 18–20 with this issue that includes the New Varieties Showcase preview and Planning Guide. Our stories offer advice for grabbing customer attention on the trade show floor, plus other information on Smart Sprayer technology and wildfire-resistant landscaping advice.

In this issue:

  • Catching eyes — and customers: An engaging trade show booth, with attentive staff working it, is a lifeline for businesses.
  • Farwest Show New Varieties Showcase: Preview the new plant varieties coming to the Farwest Show. (Download the PDF)
  • Farwest Show Planning Guide: Plan your route through this year’s line up of Farwest Show seminars!
  • A hotter trend: Widespread wildfires prompt greater demand for fire-safe plants and landscaping.

Columns:

  • Stop and smell the roses: President’s Message by Kyle Fessler
  • A summer of reconnection: Director’s Desk by Jeff Stone

Growing Knowledge, an ongoing series provided by Oregon State University in collaboration with the USDA and in partnership with OAN.

  • Setting up for sprayer success: Growers of variable crops can reduce chemical waste and ensure coverage by systematically adapting their approach.
Download a PDF of this article.Download

Please send your comments on the issue to editor Curt Kipp at [email protected].

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Filed Under: Issues

About Bill Goloski

Bill Goloski is the publications manager at the Oregon Association of Nurseries and the art director for Digger magazine.

NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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Updates to exisiting subscriptions can be sent to [email protected]

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  • Mike Darcy
  • President’s Message
  • Digital Growth

Resources

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  • Advertise in Digger
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