It’s all about preparing your nursery or greenhouse business for the future.
There will be two keynote presentations — one on supply chain logistics and the other on digital marketing — at the Nursery Guide LIVE virtual marketplace event, March 17–18, 2021.
Those who register to attend the Nursery Guide LIVE virtual marketplace can also attend these keynotes — it’s all free of charge. Paid exhibitors can attend as well.
The virtual marketplace and its featured speakers are hosted by the Oregon Association of Nurseries. The keynotes are sponsored by GrowerTalks and Green Profit magazine.
Monica Hemingway will kick off the show with her presentation,“Five Keys to Getting Your Green Industry Business Found Online in 2021,” from 8–9 a.m. PST on Wednesday, March 17. She will draw on her experience as a small business owner and certified arborist to provide simple, yet effective strategies that can be used to boost online marketing for businesses of any size.
“Nothing happens until your ideal customer knows you exist,” Hemingway said. “But it’s not enough just to be ‘found’ — it’s about being found by the right people, in the right place, at the right time, with the right message. In essence, the ‘selling’ happens before you even talk to them, and in today’s world, that all happens online.”
Hemingway will discuss five tactics every green industry business should be using to distinguish themselves from the competition in a crowded market. The world of online marketing is rapidly shifting, and businesses that aren’t proactive in their digital strategy risk falling behind. Her presentation will provide tools that green industry companies of any size can implement to target their audience and help them grow their business online.
Dave Malenfant will deliver his keynote presentation, “Future Trends in Logistics: Partnering for Success,” 8–9 a.m. PST on Thursday, March 18.
Malenfant is the director of outreach and partnerships at the Center for Supply Chain Innovation at the Texas Christian University (TCU) Neely School of Business. He has more than 35 years of experience driving change and performance improvements across the supply chain.
The nursery industry faces unique challenges when it comes to logistics and the supply chain. Products are grown rather than manufactured, and they are persishable. These live products require specialized equipment to transport and distribute. The COVID-19 pandemic has illustrated how supply chain logistics can be drastically disrupted by external factors practically overnight. Understanding these factors as they relate to the green industry will help nurseries thrive in 2021 and beyond.
Malenfant’s presentation will cover the trends he has observed in three decades of studying supply chain logistics. He will give businesses in-depth insight on ways to prepare for the future. Complex factors such as advancements in technology, shifts in consumer behavior, and “the Amazon effect” are revolutionizing the industry. Businesses that aren’t considering the trends will be left behind. This shift — called the “transformational digital ecosystem change” — will drastically influence how we buy, sell, and transport products.
Each presentation will also be recorded and rewatchable by registered participants. Register online at https://csoanspring2020.showmetry.com/register_now
Contact Zen Landis at 503-582-2011 for more information about the Nursery Guide LIVE Marketplace keynote presentations.
Contact Allan Niemi at 503-582-2005 for information about exhibiting and sponsorship opportunities.
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The Oregon Association of Nurseries (OAN), based in Wilsonville, represents nearly 700 wholesale growers, retailers, landscapers and suppliers. According to the USDA Census of Agriculture, Oregon’s ornamental horticulture industry is one of the state’s largest agricultural commodities, with $1.02 billion in annual sales. Oregon’s nursery industry is a traded sector; nearly 80% of the nursery plants grown in Oregon are shipped out of state. For information, visit www.oan.org or call 503-682-5089.
Nursery Guide, a comprehensive guide to wholesale nursery products and business-to-business services, is published annually in print and continuously online at www.NurseryGuide.com. It includes nearly 20,000 plant, supply and service listings from OAN-member companies. For information or to launch your search, call 503-682-5089 or log on to www.NurseryGuide.com.
CONTACTS:
Zen Landis, Event & Education Manager, Oregon Association of Nurseries zlandis@oan.org 503-382-2011
Allan Niemi, Director of Events, Oregon Association of Nurseries aniemi@oan.org, 503-582-2005
Curt Kipp, Director of Communications, Oregon Association of Nurseries,
ckipp@oan.org, 503-582-2008
