Jessica DeGraaf has been appointed director of retail sales for Proven Winners®, according to a release from the company. She will direct the company’s relationship with independent retail garden centers partners and continue to work directly with key accounts. Jessica will also develop new support programs to support retailers.

Heather Poire has also been appointed as a retail account manager in the Eastern U.S. and the Canadian Maritimes. In her career, she worked closely with independent garden centers supporting the Bailey Nurseries branded products for nine years, and served in a retail position for Pleasant View Gardens for more than 10 years