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You are here: Home / Archives for Heather Cyrus

Tracking the plant shopper’s journey

By Heather Cyrus — Posted June 21, 2023

Dr. Bridget Behe, horticultural marketing expert, answers questions about her can’t-miss Farwest Show seminars on the art and science of selling plants. Dr. Bridget Behe is a marketing professional who has taught marketing and management to horticulture undergraduates at Michigan State University since 1997. She maintains an active consumer research program to investigate how and […]

Filed Under: Farwest Show Tagged With: Digger, Digger magazine, Farwest

Tailored to today’s customers

By Heather Cyrus — Posted June 22, 2022

Retail expert Anne Obarski explains how to fine tune your business for success The seminars at Farwest this year will feature industry experts from across the globe sharing knowledge with attendees on a wide range of topics. We are thrilled to have Anne Obarski, a long-time favorite professional speaker, join us this year to share […]

Filed Under: Farwest Show Tagged With: Digger, Digger magazine, Education, Farwest

NURSERY NEWS

Terra Gardens owner’s gesture for his mother opens the door to other wheelchair-bound gardeners

OAN announces 2025 Friends of Nurseries award winners

OAN leads grower-driven Japanese beetle solution

AmericanHort president and CEO to step down

In memoriam: Bill Van Belle

Longtime employee buys Heritage Seedlings and Liners

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

More Nursery News

From the pages of Digger

March: The Perennials Issue

February: The Greenhouse Issue

January 2026: The Retail Issue

November 2025: The Transportation Issue

October 2025

More issues of Digger

Pests and Diseases

OAN leads grower-driven Japanese beetle solution

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

More articles

FARWEST SHOW UPDATES

2026 Farwest Show issues calls for speakers

Excitement, optimism prevail at 2025 Farwest Show

Dazzling plants, products garner Retailer’s Choice Awards

Youngblood Nursery wins Best in Show booth honors at the 2025 Farwest Show

Glow Sticks Fescue wins top honors from judges at Farwest Show’s New Varieties Showcase 

More Updates from Farwest

The Value of Membership

AmericanHort president and CEO to step down

OAN honors industry leaders at 2025 Convention

Meet the Leader: Patrick Peterson

More member stories

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