Heucheras were once known for their flowers. Now, they’re regarded for their flashy foliage in different shades of red, purple and yellow. Dan Heims, president of Terra Nova Nurseries Inc. in Canby, Oregon, is known for introducing many variegated plants to the market, including variegated Heuchera. “I’ve always had a fascination with variegated plants,” Heims […]
Greenhouse structures vary so pick the one that suits your operation best
At Little Prince of Oregon Nursery, a wholesale annuals/perennials grower in Aurora, Oregon, Mark Leichty works with several styles of greenhouses, including gutter connect, Quonset-style and peak-roofed structures. His preference is a GK Machine peak-roofed greenhouse, part of the Donald, Oregon, company’s 5000 series. And, fitting with Leichty’s philosophy, you can find several of the […]
Garden centers have to navigate choppy waters when pricing their goods
For almost five years, Crystal Cady owned her own garden and farming business, Sunflower Acres Farm & Garden in Salem. Through it, she would grow and source plants and garden products. She sold mostly at farmers’ markets and plant shows, where it almost never failed that her hanging flower baskets were more expensive than anyone […]
Member Profile: Country Garden Nursery LLC
Imagine that your custom hanging baskets are so successful and have such a loyal following that when a customer in Tiburon, California, passes away, they’ve set up a trust so that your hanging baskets keep getting shipped to their town. That’s the kind of loyal customer that has made Melissa and Joe McLaughlin’s Country Garden […]
The excitement of turning the page to a new year
Happy New Year! I hope everyone had a wonderful holiday season and was able to spend it with their loved ones in whatever traditions they celebrate. The craziness of December is always one of my most favorite months, and making traditions with our kids is something extra special during that time of year. One of […]
Our retail ecosystem is under duress
Everybody loves plants. Whether you have a green thumb or just a harbinger of doom to all things green and lovely, we all know that plants add so much to our lives. They are used in healing gardens, beautify our communities, and add a 20% bump to home values, just for starters. This couldn’t happen […]
The transition to Google Analytics 4
When I discuss the need to measure online advertising performance with people I am often met with various forms of disinterest. The problem with traditional marketing and advertising is best expressed in this old quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Once I explain […]
Aromatic plants are not just a timeless gardening staple, but part of a wellness trend
Fragrant flowers are irresistible in any garden. We know this by the first reaction most people have when presented with a flower. They immediately put their noses into it in search of its scented treasure, even though they do not know where the blossom has been, what has crawled on it, or what may still be inside.
January 2024: The Retail Issue
The New Year’s issue of Digger tracks the trends steering sales for retail nurseries and garden centers
December 2023: Oregon is Nursery Country
With a record $1.37 billion worth of sales in 2022, Oregon’s nursery industry continues to grow. And if you want to know why, you can ask the families that are driving the growth. Ask Jan, Cindy and Jason Hupp, who run Drakes Crossing Nursery in the Cascade Range foothills, founded 1967. They’ve made huge investments […]
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