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You are here: Home / Archives for Ian Doescher

Smartphones and smarter marketing

By Ian Doescher — Posted January 4, 2017

Creating a mobile marketing plan is one of the smartest steps retailers can take to ensure their future business success.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Giving thanks to your customers

By Ian Doescher — Posted November 1, 2016

It’s a good time to think about saying thank you to the people who make your business work — your customers!

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Navigating around the social media landscape

By Ian Doescher — Posted September 6, 2016

A look at today’s most popular social media outlets, from Facebook and Twitter, to Instagram and Snapchat.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Marketing across cultures to reach new customers

By Ian Doescher — Posted August 2, 2016

America’s rich blend of cultures presents opportunities — and challenges — for business marketing efforts.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

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NURSERY NEWS

Terra Gardens owner’s gesture for his mother opens the door to other wheelchair-bound gardeners

OAN announces 2025 Friends of Nurseries award winners

OAN leads grower-driven Japanese beetle solution

AmericanHort president and CEO to step down

In memoriam: Bill Van Belle

Longtime employee buys Heritage Seedlings and Liners

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

More Nursery News

From the pages of Digger

March: The Perennials Issue

February: The Greenhouse Issue

January 2026: The Retail Issue

November 2025: The Transportation Issue

October 2025

More issues of Digger

Pests and Diseases

OAN leads grower-driven Japanese beetle solution

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

More articles

FARWEST SHOW UPDATES

2026 Farwest Show issues calls for speakers

Excitement, optimism prevail at 2025 Farwest Show

Dazzling plants, products garner Retailer’s Choice Awards

Youngblood Nursery wins Best in Show booth honors at the 2025 Farwest Show

Glow Sticks Fescue wins top honors from judges at Farwest Show’s New Varieties Showcase 

More Updates from Farwest

The Value of Membership

AmericanHort president and CEO to step down

OAN honors industry leaders at 2025 Convention

Meet the Leader: Patrick Peterson

More member stories

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