In the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]
B2B interaction meets the next horizon
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The Oregon Association of Nurseries exists for one purpose — to help the members succeed in growing the best plants in the world. Oregon’s growers are doing their part. Recent data show the industry once again surpassing the $1 billion mark in sales. Resiliency never has had a better example than our members. They got […]
Milestones and new beginnings
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As we turn the page to 2021, many people take a moment around this time to reflect and rekindle the embers of a fresh start. Our natural surroundings can serve as a reminder of this process. Sprouting plants and budding trees signal new beginnings. Our industry plays an important role in that process. Many trees […]
Leading with a purpose
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The Oregon Association of Nurseries (OAN) remains, by its very definition and mission, a member-driven, service- and advocacy-oriented green industry force. It seems like a decade ago back in March 2020 when the industry and country were tossed into the abyss of COVID-19. Now that the last chapter of 2020 is being written, we should […]
Strength and wisdom
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An adage says ‘behind every great man is a great woman,’ but it seems archaic to bring up these days with the budding ascension of so many women as national leaders. My two politically-active and college-aged daughters have watched Democratic vice presidential nominee Sen. Kamala Harris of California become a viable national force in real […]
One industry, one voice
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Welcome to the Advocacy Issue of Digger. We have devoted most of this issue to showing you how the Oregon Association of Nurseries gets involved in policymaking and advocacy on behalf of the members. We wanted to take you “inside” and show you our mindset as well as the process and methods we follow. We […]
Our Oregon ‘Field of Dreams’
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OK. The pandemic sucks, and not just for the reason of a legitimately insidious virus causing a massive loss of life and economic carnage. We are weary and fatigued with COVID-19 as it stretches into its seventh month. For certain, the year 2020 has enough memes to make it a standalone chapter in our lives. […]
Reflections on Farwest
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The COVID-19 pandemic has disrupted the world’s social and economic norms with shelter-in-place orders and social distancing. Unfortunately, it has also turned the business of large events upside down — including the Farwest Show. That’s why you’re holding a Farwest Edition of Digger without a show to attend this year. Oregon growers define the show The […]
America needs our vote
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At a time of national challenge, we can either look at what divides us or what unites us. Our nursery community is a critical ingredient in the great American experiment. We are a blessed and privileged few. America is only as strong as her citizens. Our nation is a cauldron of different perspectives, ideologies and […]
Becoming a Zoom Jedi master
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The COVID-19 pandemic has forced me to work at home, isolated in what I have started calling “the 64th Avenue Bunker.” As a result, my family has gained a deeper understanding of my severe technological deficits. They commonly hear me uttering phrases like, “I just want it to work!” I am not quite to the […]
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