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You are here: Home / Archives for Jeff Stone

The technology race

By Jeff Stone — Posted June 24, 2019

On July 20, the nation will commemorate the 50th anniversary of the moon landing. Apollo 11, led by Commander Neil Armstrong, Command Module Pilot Michael Collins and Lunar Module Pilot Edwin “Buzz” Aldrin, set in motion a technology era with their successful mission in 1969. Less than eight years earlier, President John F. Kennedy had […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, technology

Elections have consequences

By Jeff Stone — Posted May 24, 2019

I am privileged and honored to serve an Oregon nursery industry that is hardworking, honest and committed to excellence. Our association sets an example for others around the country on how to approach turbulent issues, such as the environment, education and workforce development. We stake out moderate views on taxation and employer regulations. We are […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, Politics

Celebrating Mom

By Jeff Stone — Posted April 26, 2019

During the month of May, I usually write about our industry’s labor needs. Normally, I express my dismay that Congress is kicking the immigration reform can down the road yet again. But on a personal level, it’s really Mother’s Day that defines the month of May for me. Mothers play a central role in molding […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, Politics

Crossover and compromise

By Jeff Stone — Posted March 27, 2019

Oregon is blessed with agricultural lands that produce more than 225 different commodities. The production types run the gamut from organic to conventional, and the work required to cultivate these crops varies in intensity. Oregon farmers have even introduced crops that traditionally have not been present in the fertile Willamette Valley. “Coexistence” is a term […]

Filed Under: Uncategorized Tagged With: Digger, Digger magazine, OAN, OAN Members, Politics

Part of the climate change solution

By Jeff Stone — Posted February 25, 2019

Someone has done the calculations, and it turns out that Oregon is responsible for 0.14 percent of the world’s carbon emissions. This means that 99.86 percent comes from outside of our little slice of the Pacific Northwest. Oregon is abundant in natural resources. Timber, food and nursery production reign. It is no accident that we […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, Regulations

Flowers, hearts and decapitations

By Jeff Stone — Posted January 25, 2019

Valentine’s Day is a day to show affection for our loved ones, but it also happens to be one of the most profitable holidays of the year. Although the giving of flowers makes up only a small part of the spending, far behind Christmas or Mother’s Day for our retailers, it still brings in customers […]

Filed Under: Columns, Director's Desk Tagged With: Business, Consumer trends, Digger, Digger magazine

A bumpy ride ahead?

By Jeff Stone — Posted December 28, 2018

The year ahead could turn out to be a defining one, both economically and politically. The perception around the state and nation is that we are a people divided. We are urban and rural. We are conservative and liberal. And we are using social media as a tool for derision and conflict. We certainly have […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, Politics, Regulations

A homegrown connection for the holidays

By Jeff Stone — Posted November 26, 2018

Every household has a holiday tradition, as does every culture. In Mexico, the Day of the Virgin of Guadalupe (December 12) is a public holiday. It is a Catholic feast to celebrate the belief that a man encountered the Virgin Mary, Mexico’s patron saint, in Mexico City on December 9 and 12, 1531. St. Lucia Day, […]

Filed Under: Columns, Director's Desk Tagged With: Christmas trees, Digger, Digger magazine, OAN, OAN Members, Politics

The Pacheco brothers

By Jeff Stone — Posted October 24, 2018

Four decades ago, Doug Zielinski — then a recent Oregon State University graduate, fresh off an internship at Kraemer’s Nursery  — decided to chase a dream by becoming a fourth generation farmer. Doug’s father, Ernie, had taken over the farm when he was just 15 years old, after Doug’s grandfather, Charlie, suddenly passed away. The […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, Immigration, OAN, OAN Members, People

Honoring the past and charting the future

By Jeff Stone — Posted September 25, 2018

The Oregon nursery industry was built with the sweat of our earliest growers. Blessed with some of the best soil in the country, their hard work transformed unknown markets into opportunities. There is an old photograph that is at the OAN office, and I pass it every day. It looks to be in the mid-1930s […]

Filed Under: Columns, Director's Desk Tagged With: Convention, Digger, Digger magazine, OAN, OAN Members

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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