Digger magazine

Written to make you a nursery industry expert.

  • FWS-2025-NEW-September_728x90.png
  • NurseryGuide2024-728x90-1.png
  • Digger-Employment_banner-2020-728x90px.jpg
  • FWS-2025-NEW-September_728x90.png
  • Media-Kit-DM-com-banner-2025-728x90-1.png
  • Home
  • Articles
    • Nursery News
    • Features
    • Plants
    • Growing Knowledge
    • Operations
    • Nursery Country
  • Issues
  • Events
  • Farwest
  • Columns
    • Director’s Desk
    • Mike Darcy
    • President’s Message
  • Employment Classifieds
  • Advertise
  • Subscribe to Digger
You are here: Home / Farwest Show / Farwest Show seminars for garden retailers

Farwest Show seminars for garden retailers

By Curt Kipp — Posted August 13, 2018

Farwest Show 2018 logoThe 2018 Farwest Show, August 22–24 in Portland, Oregon, has scheduled a series of seminars that will give garden retailers informative insights on e-commerce and marketing with workshops and events. Retail experts Sid Raisch and Tina Bemis will share first-hand experiences and tips for success.

Raisch, consultant for The Garden Center Group, and president and CEO for Bower & Branch, will take an in-depth look at e-commerce for garden retail in two seminars. The first, “Look Ma, No Box: E-Commerce for the Local IGC and Their Grower,” Wednesday, Aug. 22, 2:30–3:30 p.m., Room B110, looks at e-commerce as a local experience with benefits for retailers and growers. A second talk, “When a Consumer Clicks ‘Buy,’ They Shake Up Horticulture,” Thursday, Aug. 23, 1:30–2:30 p.m., Room B113, recognizes the revolution and opportunities of e-commerce in the horticulture marketplace.

Raisch is a consultant and advocate for family owned and operated small business. For nearly 40 years, his strategies have yielded profit and success for garden centers, landscape operations and suppliers of plants and products. He is dedicated to improving and re-inventing the interdependent supply chain. In his work, writings and speeches, Raisch is a change agent, moving companies to new heights and places.

In her two seminars, Bemis, co-owner of Bemis Farms Nursery in Massachusetts, will discuss opportunities for garden centers in hosting workshops and special events. In her seminar, “Creating a Profit with Garden Center Workshops,” Wednesday, Aug. 22, 9:45–10:45 a.m., Room B113, Bemis will share workshop strategies that will instill customers with creativity and loyalty to the garden retailer. A copy of her book, Benchmarketing: 15 Ways to Create Profit from Garden Center Workshops, will be included for attendees. In her second talk, “Events vs. Promotions: Telling the Story of Your Garden Center,” Thursday, Aug. 23, 8:30–9:30 a.m., Room B110, Bemis will offer insight on the pros and cons of hosting special events and promotions and how retailers can use events to generate community goodwill, free press and profit.

Along with growing and marketing annuals and perennials, Bemis teaches more than 200 workshops a year on gardening and garden-related crafts and has written a book on the subject workshops. She is a graduate of ANLA’s Garden Center University. Her garden center annually wins profitability awards from The Garden Center Group.

Registration is required for Raisch’s and Bemis’ seminars and available online at https://farwestshow.com/register/. Complete details on the 2018 Farwest Show can be found at www.FarwestShow.com.

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on X (Opens in new window) X
  • More
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on Pocket (Opens in new window) Pocket

Filed Under: Farwest Show Tagged With: Education, Farwest, Farwest Show, Retail Nurseries

About Curt Kipp

Curt Kipp is the director of publications and communications at the Oregon Association of Nurseries, and the editor of Digger magazine.

NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

​

Updates to exisiting subscriptions can be sent to [email protected]

News

  • Nursery News
  • Growing Knowledge
  • Nursery Operations

Features

  • Plant Features
  • OAN Members
  • Oregon Nursery Country

Columns

  • Director’s Desk
  • Mike Darcy
  • President’s Message
  • Digital Growth

Resources

  • OAN Home Page
  • Job Listings
  • Subscribe to Digger
  • Advertise in Digger
  • Online Plant Search

© 2025 Oregon Association of Nurseries

 

Loading Comments...