The March 2023 issue of Digger takes a deep dive into the nursery industry’s use of water, the essential input for the propagation and growth of plant material. Columns: Growing Knowledge, an ongoing series provided by Oregon State University in collaboration with the USDA and in partnership with OAN. Download a PDF of this issue. Please […]
High times for low-water plants
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Retail garden centers increasingly turn to drought-tolerant varieties that beat the heat The summer of 2015 was a turning point in the Northwest, which suffered the longest heat wave in 75 years. Portland had more days above 90 degrees Fahrenheit than any other year in recorded history up to that time. That year marked a […]
February 2023: Greenhouse Issue ’23
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The February 2023 issue of Digger takes a look at the people, products and processes that make Oregon the gold standard of greenhouse production today. Columns: Growing Knowledge, an ongoing series provided by Oregon State University in collaboration with the USDA and in partnership with OAN. Download a PDF of this issue. Please send your comments […]
Low-water lawn alternatives
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Miniclover, ecolawn and a variety of groundcovers grow landscapes that are green and drought tolerant Expansive lawns in Europe and the rising popularity of golf in the late 1900s launched America’s obsession with a perfect plot of grass. The invention of the rotary mower and the development of climate-adapted grass varieties made a landscape of […]
January 2023: The Retail Issue
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The New Year’s issue of Digger tracks the trends steering sales for retail nurseries and garden centers: A string of succulent successes: Thanks in large part to social media, the market for indoor succulents is larger, more varied and more popular than ever before. By Emily Lindblom. Taking your plants to market: Farmer’s markets, gardening […]
Events to bring in the masses
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In a post-pandemic world, retailers can use classes and events to establish new traditions and spur repeat customer interactions Retail garden centers and nursery operations looking for more customer traffic often turn to in-store special events and classes. These give customers an added reason to drop in. While there, they may be tempted to buy […]
Selling the fall season
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The 2022 spring garden season in the Pacific Northwest is probably not going to go down in the annals of history as a record sales year for local garden centers. After two robust years, the sales did come on the scene, but it was as if the air was let out of the balloon. Garden […]
July 2022
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This month’s issue delves into relationships: The pairing of houseplants and hard goods by retailers; the ways wholesale nurseries nurture sales from their customers; and the deep selection of spruce varieties growers that growers love to produce. For the Farwest Show, we’ve also included the New Varieties Showcase feature to give readers a first look […]
A natural pairing
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Retailers find success pairing houseplants with a new breed of hard goods Judy Alleruzzo has witnessed many different trends during her 35 years at Al’s Garden & Home in Woodburn, where she is the houseplants and perennials buyer. In the past six to seven years, succulents have been the go-to plants that reignited the houseplant […]
Meeting online customer expectations
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Prepare before jumping into online retail, lest the opportunity become a pitfall COVID-19 pushed many garden centers to catch the growing wave of online shopping. E-commerce sales are forecasted to account for nearly a fifth of all U.S. retail sales by 2025, according to Statista. Total retail e-commerce sales in 2021 increased 17.9%, according to […]
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