The New Year’s issue of Digger tracks the trends steering sales for retail nurseries and garden centers:
- Aromatic enticements: Fragrant plants are a growing part of the wellness gardening trend. By Debbie Teashon
- Building a top retail team: Industry leaders give advice on how to make the best hires. By Erica Browne Grivas
- A generational opportunity: Millennials are growing up, finally buying homes, and setting the stage for the nursery industry’s future. By Jon Bell
Columns:
- President’s Message: The excitement of turning the page to a new year. By Amanda Staehely.
- Director’s Desk: Our retail ecosystem is under duress. By Jeff Stone.
- Digital Growth: The transition to Google Analytics 4. By Ron McCabe.
Growing Knowledge, an ongoing series provided by Oregon State University in collaboration with the USDA and in partnership with OAN.
- A shocking treatment: Pulse electric field technology may be a viable pest control alternative to methyl bromide. By Marcelo L. Moretti, Inga Zasada, Jerry Weiland, Tatiana Benedetti, Jason Crisp