Digger magazine

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TSW Nursery Sales Inc.

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Founded: 2001 by Todd Williams About: Wholesale grower and broker of trees and shrubs in containers and B&B, shipping to most of the United States. Principal: Todd Williams Key Employees: Todd Williams, president/CEO: Marissa Williams, CFO: Laura Woodward, inside sales manager; Tom Dodd, farm manager: Shelby Cabeceiras, assistant office manager: Jaime Urcino, farm/shipping foreman; Oscar […]

F & B Farms and Nursery

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Founded: 1997 by Fred and Leigh Geschwill, Bill and Heidi Geschwill About: Wholesale greenhouse grower serving the Pacific Northwest. Products include annuals, organic herb/vegetable starts, potted indoor flowers/forced bulbs, small fruits/berries/grapes, pumpkins, fall décor and poinsettias. They also operate a small, local, seasonal garden center. Principals: Fred, Leigh, Bill and Heidi Geschwill Key Employees: Jon […]

Serendipity Nursery

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Founded: 1986 by David Sather About: Wholesale grower offering containerized and B&B broadleaf evergreens, conifers, grasses, and ground covers, which are shipped to wholesalers, garden centers and landscapers across the United States. Principal: David Sather Key Employees: David Sather, president; Mikaela Eaton, sales manager Employees: 5 year-round plus seasonal employees Contact: 8400 S. Sconce Road, […]

Spending your first digital dollars

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Beyond the ads you see on Facebook, Instagram, and Google, digital advertising may be something of a mystery to you. Many small- and medium-sized businesses aren’t sure where to start when it comes to digital marketing, because it is still fairly new and its landscape is ever-changing. Given the challenges, you may be curious about […]

December 2019

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For anyone looking for inspiration to start their own nursery business or pass their existing operation on to a fresh owner, the Transition Issue shares the stories of many different industry professionals. Articles provide step-by-step guidance for managing a successful succession, transition models, and other planning resources.   In this issue: In the beginning: Startup nurseries […]

The generational cycle of success

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Proper farm transition planning, including timing, protects the viability of the business going forward Agriculture, with its continuous cycle of planting and harvest rooted in valley soil, becomes a way of life. Leaving that rhythm behind to retire from the farm can be difficult. Farm leadership brings prominence and identity in an important profession, often […]

Elements of a transition

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A nursery transition plan must consider the optimal timing to change ownership, management, control — or ultimately, all three A nursery business is often nurtured, grown, and sold much like the plants raised in the nursery. One big difference is that the succession planning cycle happens over many years — not just one or two growing […]

Planting seeds for the future

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To achieve the desired outcomes, business transition planning should begin early and cover all the bases No matter how you’ve built and grown your nursery, there’s one milestone you’ll eventually approach: transitioning business ownership to someone else. Whether that successor is a family member, management group, or a third party, succession affects your business, family, […]

Making the handoff

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Family-owned nurseries follow a variety of models to transition to the next generation of ownership They say two things in life are certain — death and taxes — but death also implies a third certainty, and that’s retirement. If one doesn’t choose a retirement date, sooner or later it will be chosen for them. It’s better […]