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Meet the Leader: Ben Verhoeven

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PresidentPeoria Gardens Inc.OAN member since 2012 OAN roles/positions:• OAN Board of Directors Executive Committee – member at large Tell us about yourself As a second-generation nursery owner, I grew up on a farm my father, Tom Verhoeven, started in 1983. My first job was filling flats for pocket change. Agriculture was just one my interests […]

Making every step count

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Every family has traditions. In the Fessler family, we have one time-honored tradition that dates back long before my time. Each winter — typically on a cold, wet winter Saturday — our extended family gathers in Grandpa’s shop to make sausage. It’s taken decades of practice, but the process has evolved over the years into […]

Going halfway to understand the new buyer

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In the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]

Nursery Guide LIVE virtual marketplace postponed due to winter storm damage

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Organizers have made the decision to postpone the Nursery Guide LIVE virtual marketplace due to widespread power outages and winter storm damage. The show now will take place four weeks later, on Wednesday and Thursday, March 17–18, 2021 at www.NurseryGuideLive.com. It originally had been scheduled for February 17–18, but this was before an ice storm […]

Keynote presentations at Nursery Guide LIVE virtual marketplace provide insight on green industry trends in 2021 and beyond

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It’s all about preparing your nursery or greenhouse business for the future. There will be two keynote presentations — one on supply chain logistics and the other on digital marketing — at the Nursery Guide LIVE virtual marketplace event, March 17–18, 2021. Those who register to attend the Nursery Guide LIVE virtual marketplace can also attend […]

B2B interaction meets the next horizon

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The Oregon Association of Nurseries exists for one purpose — to help the members succeed in growing the best plants in the world. Oregon’s growers are doing their part. Recent data show the industry once again surpassing the $1 billion mark in sales. Resiliency never has had a better example than our members. They got […]

OAN announces Nursery Guide LIVE virtual marketplace, set to take place online

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Nursery Guide LIVE — a virtual marketplace bringing together green industry buyers with the top providers of plants, products and services — will take place Wednesday and Thursday, February 17–18, 2021 at www.NurseryGuideLive.com, the Oregon Association of Nurseries (OAN) announced today. “Nursery Guide LIVE is designed to provide nursery industry professionals with sales and buying opportunities […]

January 2021 – Nursery Country

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With all the changes that happened this year, one thing didn’t: The nursery and greenhouse industry continues to be the #1 segment in Oregon agriculture. This year, we feature Advanced Ornamentals Inc., Ernst Nursery & Farms, Lone Elder Nursery, and Swan Island Dahlias in our annual Nursery Country issue. Meet the growers making some of […]

The greatest benefit of all

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We often hear the phrase, “Membership has its benefits.” When we invest in a membership organization or cause, we expect to see a financial or emotional return on that investment. The Oregon Association of Nurseries (OAN) offers several programs that directly impact your bottom line, with a prime example being our health and dental insurance […]