Digger magazine

Written to make you a nursery industry expert.

You are here: Home / Archives for OAN

The Advocacy Issue, Part 2: The team

By — Posted

OAN members and experts work in tandem to protect nurseries Men and women roaming marble hallways in expensive attire — that’s what people may envision when they think of lobbying. And while professional advocates play a role, the OAN Advocacy Team has more players — and more layers. According to OAN Executive Director Jeff Stone, it […]

The Advocacy Issue, Part 1: The need

By — Posted

With a season on the brink, OAN responds The season was on the line, and everyone knew it. Normally, the word “season” might refer to collegiate or professional athletics. But for nurseries this past March, it meant something else. Spring shipping. With the proliferation of the COVID-19 pathogen, states were restricting businesses and their ability […]

Complete this picture

By — Posted

The Oregon Association of Nurseries is our trade association that helps keep us working and growing. The volunteer leaders and professional staff that make up the OAN connect us, market our plants, and above all else advocate on our behalf to the politicians and government officials in Salem and Washington DC. I am really excited […]

One industry, one voice

By — Posted

Welcome to the Advocacy Issue of Digger. We have devoted most of this issue to showing you how the Oregon Association of Nurseries gets involved in policymaking and advocacy on behalf of the members. We wanted to take you “inside” and show you our mindset as well as the process and methods we follow. We […]

The silver linings of COVID-19

By — Posted

When the pandemic started, it threw our businesses and lives into chaos. It was difficult to follow as scientists continually discovered more about the disease, and we all had to adapt. Social distancing slowed many of our plant production processes, and trips to the grocery store became infrequent. As we come into September and the […]

Augmented reality app allows New Varieties Showcase voting

By — Posted

Augmented reality is the next best thing to being there — at least where the hottest new plant introductions are concerned. Nursery professionals can view, and vote on, 2020 Farwest Show New Varieties Showcase selections using the new HipEngager™ augmented reality feature from showcase sponsor Hip Labels. They simply scan any plant photo from the […]

Growing with the industry: Farwest memories

By — Posted

Kathy LeCompte My husband Dave and I started Brooks Tree Farm in 1980, so we’re celebrating our 40th year in business this year. Our first year in the show was actually 1982. My mother and father had a booth with Drake’s Crossing Nursery, where I’d grown up on the farm. We developed a really unprofessional sales […]

Building the stems of the next generation

By — Posted

The Oregon Association of Nurseries and the Oregon Nurseries Foundation congratulate each of these students on their impressive accomplishments thus far and wish them the best of luck as they continue towards building the future of a strong nursery industry. Please join us in congratulating the 2020-21 ONF Scholarship Award Winners. Students were evaluated based […]

Reflections on Farwest

By — Posted

The COVID-19 pandemic has disrupted the world’s social and economic norms with shelter-in-place orders and social distancing. Unfortunately, it has also turned the business of large events upside down — including the Farwest Show. That’s why you’re holding a Farwest Edition of Digger without a show to attend this year. Oregon growers define the show The […]