Digger magazine

Written to make you a nursery industry expert.

  • FWS-2025-NEW-September_728x90.png
  • NurseryGuide2024-728x90-1.png
  • Digger-Employment_banner-2020-728x90px.jpg
  • FWS-2025-NEW-September_728x90.png
  • Media-Kit-DM-com-banner-2025-728x90-1.png
  • Home
  • Articles
    • Nursery News
    • Features
    • Plants
    • Growing Knowledge
    • Operations
    • Nursery Country
  • Issues
  • Events
  • Farwest
  • Columns
    • Director’s Desk
    • Mike Darcy
    • President’s Message
  • Employment Classifieds
  • Advertise
  • Subscribe to Digger
You are here: Home / Columns / Director's Desk / Artificial intelligence: Friend or foe?

Artificial intelligence: Friend or foe?

By Jeff Stone — Posted March 29, 2024

Oregon Association of Nurseries Executive Director Jeff Stone

Last month, I was struck by a core comment made by Kyle Fessler, Woodburn Nursery & Azaleas.

He was lobbying to pass Oregon House Bill 4111, which updated and solidified consistent taxation on agricultural equipment. This bill is now law, but the comment still rings in my mind.

To paraphrase Kyle: “When I asked my dad (Tom) what the tax system was like back in 1968, you had a tractor and a barn. Pretty easy to understand the tax implications.” The law was set in 1973 and has not really changed in over 50 years. It was time.

Farming has never been easy, but the staggering technological advancement since that time produced equipment that not only grew in size, but in complexity. It is no wonder the lines became blurred as to what should have been taxed and what should be exempt. However, we were able to make sense to our state legislators and pass our bill.

Now, technological change of a different sort is accelerating in the blink of an eye. Artificial intelligence, or AI, is here.

AI is exponentially growing

Last June, I wrote a column entitled “My conversation with Open Artificial Intelligence,” and talked about the emergence of ChatGPT and its open-source abilities. I found it fascinating.

Type pretty much anything into ChatGPT and it’ll spit out a confident, convincing response. Since that time, it feels like this tool is accelerating in its influence and use, in some cases with very dire consequences. The youth of AI is now a teenager.

In this column I will be paraphrasing a lot of different thoughts postulated by others, who are far greater experts in this subject than I am.

The idea of technological adolescence is really thought-provoking, and it speaks to the challenge of navigating the ethical and social implications of technological progress. It’s a relevant and timely question, given the rapid pace of advancement we have seen over the last year.

I have basic gnawing questions. Are we prepared to deal with the consequences of our technological advances? Do we possess the wisdom and self-control to use AI responsibly?

The insights of Carl Sagan

I am a movie guy and admit one of my guilty pleasures is the 1997 movie “Contact” — an adaptation of the book by Carl Sagan, the famous astronomer and author. It asks how to reconcile issues of science and faith in a society that is often not well equipped to tackle such issues.

Jodie Foster plays an astronaut, Dr. Eleanor Arroway, who considers the questions she would have asked if given the opportunity to converse with another life form. Her answer: “How did you do it? How did you evolve? How did you survive this technological adolescence without destroying yourself?”

Sagan correctly directs his readers to the inherent conflict between society and discovery during a big transition.

While AI is not a being from another planet, I would submit we understand very little about the profound impact this technology could have on our lives. We face a serious challenge as we navigate the complexities of an ever-expanding technological landscape. In the span of months, not years, AI can reproduce voices, video and messages that could fool the most trained experts. AI is learning from itself as fast as it is learning from us. That gives me great pause.

Technology is advancing all around us

Our industry is seeing technological advances that come faster every year such as advanced robotics, drones and scientific breakthroughs on plant genetics. Heck, loading a GPS on a piece of equipment is almost horse-and-buggy type stuff now. But what happens when technology makes its own decisions? Are we the zookeepers or the inhabitants?

While I think that is the alarmist in me talking, there needs to be serious guardrails placed on AI as we grapple with pressing ethical, social and existential questions about the implications of our technological evolution. The interconnectedness of our digital world has blurred the boundaries between the physical and virtual realms. We’re seeing new frontiers of exploration and discovery, but we’re also exposing ourselves to vulnerabilities and risks that demand thoughtful consideration and responsible stewardship.

Center stage in the 2024 campaign

During the primary election season, we have already seen robocalls — recorded calls sent to voter phone numbers — that mimicked President Joe Biden telling Democratic voters to stay home and not vote. If it sounds like the president, is it really him?

The issue is that many may not be able to tell the difference. With an electorate that is so polarized, this is a terrible time for AI to take center stage and craft realistic videos, saying things to either suppress voters or outright lie about a candidate’s position.

This tactic was used against former president Trump by the Lincoln Project – which created an ad of an AI-generated image of his father talking about how disappointed he was in Donald J. Trump. Like or dislike a candidate, this is dangerous ground.

The general public lacks a deep knowledge of the political process, and our fragile democracy is about to be tested by sophisticated “deep fakes.” If you can’t trust what you see and hear, how can you possibly trust an election?

In agriculture, you hold strong beliefs and demonstrate a faithful love for our country. But sometimes we need to see if something smells or is off. We are in an interesting transition with technology, and it can be a great boon to the nursery and greenhouse industry. Let’s just make sure it is on our own terms.

From the April 2024 issue of Digger magazine | Download PDF of article

Share this:

  • Email a link to a friend (Opens in new window) Email
  • Print (Opens in new window) Print
  • Share on Facebook (Opens in new window) Facebook
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on X (Opens in new window) X
  • More
  • Share on Reddit (Opens in new window) Reddit
  • Share on Tumblr (Opens in new window) Tumblr
  • Share on Pinterest (Opens in new window) Pinterest

Filed Under: Director's Desk

About Jeff Stone

Jeff Stone is the executive director of the Oregon Association of Nurseries. He can be reached at 503-682-5089 or [email protected].

NURSERY NEWS

Terra Gardens owner’s gesture for his mother opens the door to other wheelchair-bound gardeners

OAN announces 2025 Friends of Nurseries award winners

OAN leads grower-driven Japanese beetle solution

AmericanHort president and CEO to step down

In memoriam: Bill Van Belle

Longtime employee buys Heritage Seedlings and Liners

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

More Nursery News

From the pages of Digger

March: The Perennials Issue

February: The Greenhouse Issue

January 2026: The Retail Issue

November 2025: The Transportation Issue

October 2025

More issues of Digger

Pests and Diseases

OAN leads grower-driven Japanese beetle solution

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

More articles

FARWEST SHOW UPDATES

2026 Farwest Show issues calls for speakers

Excitement, optimism prevail at 2025 Farwest Show

Dazzling plants, products garner Retailer’s Choice Awards

Youngblood Nursery wins Best in Show booth honors at the 2025 Farwest Show

Glow Sticks Fescue wins top honors from judges at Farwest Show’s New Varieties Showcase 

More Updates from Farwest

The Value of Membership

AmericanHort president and CEO to step down

OAN honors industry leaders at 2025 Convention

Meet the Leader: Patrick Peterson

More member stories

​

Updates to exisiting subscriptions can be sent to [email protected]

News

  • Nursery News
  • Growing Knowledge
  • Nursery Operations

Features

  • Plant Features
  • OAN Members
  • Oregon Nursery Country

Columns

  • Director’s Desk
  • Mike Darcy
  • President’s Message
  • Digital Growth

Resources

  • OAN Home Page
  • Job Listings
  • Subscribe to Digger
  • Advertise in Digger
  • Online Plant Search

© 2026 Oregon Association of Nurseries

 

Loading Comments...