Led by Dr. Alan Armitage, this seminar combined the academic with the aesthetic. Dr. A, for short, stressed that his subject should be serious, but also fun. “Everybody wants to know what’s new, but the more important question is ‘What’s good?’ ” Dr. A said. The plants he went on to feature are those varieties […]
Farwest Trade Show Preview: Day Two: Friday, August 22, 2014
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Welcome to Day Two of the Farwest Trade Show! Are you thoroughly recovered from last night’s Pub Crawl yet? No matter — the show has several great things happening throughout the day, including a trifecta of great presenters (Armitage, Stanley and Norris) right off the bat at 9 a.m.: Garden Retailing: Getting to 2020 with John […]
Farwest Seminar: Breed All About It
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This seminar featured four renowned plant breeders, who spoke about their research and work in creating the perfect plant. How do plant breeders create the perfect plant? How do they start with a purple plant with purple flowers that blooms in the winter, and create a new one with yellow flowers, which will create color […]
Farwest Seminar: Launching a New Product
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“What It Takes to Launch a New Product in Today’s Intensely Competitive Marketplace” proved to be equally of interest to growers, retailers, landscapers and marketers. This seminar addressed the synergistic process that exists between the plant breeder and marketer; in this case, Dr. Michael A. Dirr, owner/partner, Plant Introductions Inc., and Natalia Hamill, brand and […]
Farwest Keynote: John Stanley: Don’t Serve Me, Make My Day
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This is a time of change. Businesses will change more in the next five years than they have in most people’s lifetimes so far. And that’s why it’s crucial that businesses adapt if they wish to survive and succeed. That’s the word according to author and retail/horticulture consultant John Stanley, who gave the keynote address […]
Farwest Seminar: Thug-a-licioius: When Bad Plants Go Good
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It may not sound impressive when Irvin Etienne mentions that he is responsible for the horticultural displays at the Indianapolis Museum of Art. But you’ll be forgiven for not knowing that the museum has a little acreage. Just a little. “We actually have 152 acres,” Etienne told an appreciative audience at this morning’s Farwest Seminars. […]
Farwest Seminars: Dirr speaks on the marketing of new introductions
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The visor with the oval “G” was on the table at the head of the room, and people working in horticulture should know what that means: Dr. Michael Dirr in the house. The renowned breeder, author and University of Georgia horticulture professor held court this morning at the Farwest Trade Show with his presentation, “The […]
Farwest Trade Show Preview: Day One: Thursday, August 21
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If you’re in Portland for the 2014 Farwest Trade Show, welcome! And likewise for those joining us only in spirit. From now until they roll up the carpets on Saturday evening, we’ll be posting here regularly about show happenings and highlights. Here are some can’t-miss experiences and opportunities Farwest has “on tap,” in one case […]
Farwest Tour: Growing Excellence
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This sold-out bus tour included stops at Youngblood Nursery, Carlton Farms and Monrovia. Among the attendees were retailers seeking new and interesting plants, growers wanting a glimpse at exceptional production practices, and the landscape community seeking inspiration. Like a glass of fresh-squeezed orange juice in the morning, a stand of radiant orange bottlebrush ginger (Hedychium […]
Farwest Tour: Creating Landscapes
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Both of today’s Farwest Trade Show tours sold out, and it’s easy to see why. One of them toured three of the top growers in Oregon — Carlton Plants, Monrovia and Youngblood Nursery — and the other explored interesting landscape designs that utilize native plants while also pushing the envelope. The landscapes on the second tour truly […]
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