Bailey Nurseries recently honored four brand licensee partners who work with Bailey Consumer Brands Endless Summer® Hydrangeas, First Editions® Shrubs & Trees, and Easy Elegance® Roses. Brand and Business Development Manager Layci Gragnani presented the awards to recognize partners who demonstrate superior brand representation, exceptional product quality, and excellent partnership.
“Because of their trusted partnerships, Endless Summer Hydrangeas, First Editions Shrubs & Trees, and Easy Elegance Roses continue to grow and exceed expectations at all levels of the industry,” shares Gragnani. “We are grateful for each grower’s continuous achievements and dedication to our brands.”
Bailey is based in St. Paul, Minnesota, with growing locations in Oregon, Washington, Illinois and the Bailey Innovations farm in Georgia. The award winners were as follows:
- Trial Grower of the Year – Dewar Nurseries Inc., Apopka, Florida — Dewar was recognized for its efforts in going above and beyond in providing Bailey with feedback on trial plants. “Their feedback has been incredibly instrumental as Bailey evaluates and compares potential introductions, ensuring only the best plants are chosen,” the company stated.
- Endless SummerNetwork Grower of the Year – Greenleaf Nursery Company, Park Hill, Oklahoma — Bailey recognized Greenleaf as one of the largest network growers for Endless Summer Hydrangeas, crediting them with steady annual sales increases. “By continually going above and beyond to promote the brand to their customers, they help to establish Endless Summer as the premiere bigleaf hydrangea brand,” the company stated.
- First Editions Network Grower of the Year – Clinton Nurseries, Westbrook, Connecticut — “Clinton Nurseries currently grows 59 varieties in the First Editions brand and continues to add new varieties each year,” Bailey stated. “Their continued transparency during discussions about the brand has positively impacted what First Editions is and where it is going.”
- Easy Elegance Network Grower of the Year – Midwest Groundcovers LLC, St. Charles, Illinois — “Having expanded their sales over the past two years, Midwest Groundcovers continues to grow their Easy Elegance offering,” Bailey stated. “Through tools like social media and their on-site trial garden, they not only continually promote Easy Elegance® but diligently work to educate others about the brand.”