Digger magazine

Written to make you a nursery industry expert.

  • FWS-2025-NEW-September_728x90.png
  • NurseryGuide2024-728x90-1.png
  • Digger-Employment_banner-2020-728x90px.jpg
  • FWS-2025-NEW-September_728x90.png
  • Media-Kit-DM-com-banner-2025-728x90-1.png
  • Home
  • Articles
    • Nursery News
    • Features
    • Plants
    • Growing Knowledge
    • Operations
    • Nursery Country
  • Issues
  • Events
  • Farwest
  • Columns
    • Director’s Desk
    • Mike Darcy
    • President’s Message
  • Employment Classifieds
  • Advertise
  • Subscribe to Digger
You are here: Home / Columns / President's Message / President’s Message: Where the rubber meets the bug

President’s Message: Where the rubber meets the bug

By Ben Verhoeven — Posted January 27, 2025

It is always good to get off the farm. Every time I visit a nursery, I come back with new ideas and fresh energy. I’d like to use this column to share some of those ideas and introduce you to the people who inspired them.

This is the Greenhouse Issue of Digger, so I point the farm truck in the direction of the largest greenhouses in the state (and the 10th largest in the nation): Woodburn Nursery and Azaleas.

Jim Ellefson borrowed an idea from the auto industry to provide a cost-effective solution to a proboem at Woodburn Nursery and Azaleas. Photo by Maria Crespo

Pulling into the visitor parking, I see product staged to ship and trains of freshly planted pots moving off to their growing destination. I’m here today to meet with Jim Ellefson, the affable head of their beneficial insect program. He has been in the industry for 50 years and with Woodburn Nursery for 10.

We walk past the office, and into a brightly lit warehouse, filled with neatly racked white buckets and red lids. Each bucket holds a colony of beneficial insects.

Jim and his team have helped grow this program from a few totes tucked under a desk to seven species and over 1,000 acres treated in a single year. Along the way they have seen their sprays go down, their crop quality improve, and their customers happier than ever.

Thrips have always been a major pest here, as I’m sure anyone in the nursery industry can relate. Now, with more beneficial insects on patrol and fewer sprays, they have less pesticide resistant thrips. As Jim puts it, “It’s hard for the pest to develop resistance to being eaten.”

Jim is excited to show me a simple, but impactful improvement. “The whole thing has been a lot of learning and asking questions,” he says. Several years ago, they had an infestation of soldier flies from a neighboring property that were able to find their way not only into the warehouse, but into the sealed buckets. Some investigation showed that the original lid gaskets could not withstand their sanitation process. They were degrading and stretching. It was just a fraction of a millimeter, but in the world of insects that’s like opening the Trojan gates. Jim tells me that you have to “look at the process, study it, (ask) what’s causing it, figure it out.”

Frustrated with the cost of new lids, Jim and his team found a simpler solution. They looked to the auto industry and a supplier of bulk rubber cord to make their own durable replacement gaskets. Now, as Jim put it, “Who would have thought that we’re in the bug business, but we know rubber!”

It is a good reminder of creativity over capital and how looking for the root cause can lead to simple, impactful improvements; improvements that have helped Jim and his team treat 1,000 acres with beneficial insects. Now that’s something to hang your hat on.

From the February 2025 issue of Digger magazine | Download PDF of article

Share this:

  • Email a link to a friend (Opens in new window) Email
  • Print (Opens in new window) Print
  • Share on Facebook (Opens in new window) Facebook
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on X (Opens in new window) X
  • More
  • Share on Reddit (Opens in new window) Reddit
  • Share on Tumblr (Opens in new window) Tumblr
  • Share on Pinterest (Opens in new window) Pinterest

Filed Under: President's Message Tagged With: pests and dieases

About Ben Verhoeven

Ben Verhoeven is OAN '24-'25 president and owner of Peoria Gardens

NURSERY NEWS

Terra Gardens owner’s gesture for his mother opens the door to other wheelchair-bound gardeners

OAN announces 2025 Friends of Nurseries award winners

OAN leads grower-driven Japanese beetle solution

AmericanHort president and CEO to step down

In memoriam: Bill Van Belle

Longtime employee buys Heritage Seedlings and Liners

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

More Nursery News

From the pages of Digger

March: The Perennials Issue

February: The Greenhouse Issue

January 2026: The Retail Issue

November 2025: The Transportation Issue

October 2025

More issues of Digger

Pests and Diseases

OAN leads grower-driven Japanese beetle solution

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

More articles

FARWEST SHOW UPDATES

2026 Farwest Show issues calls for speakers

Excitement, optimism prevail at 2025 Farwest Show

Dazzling plants, products garner Retailer’s Choice Awards

Youngblood Nursery wins Best in Show booth honors at the 2025 Farwest Show

Glow Sticks Fescue wins top honors from judges at Farwest Show’s New Varieties Showcase 

More Updates from Farwest

The Value of Membership

AmericanHort president and CEO to step down

OAN honors industry leaders at 2025 Convention

Meet the Leader: Patrick Peterson

More member stories

​

Updates to exisiting subscriptions can be sent to [email protected]

News

  • Nursery News
  • Growing Knowledge
  • Nursery Operations

Features

  • Plant Features
  • OAN Members
  • Oregon Nursery Country

Columns

  • Director’s Desk
  • Mike Darcy
  • President’s Message
  • Digital Growth

Resources

  • OAN Home Page
  • Job Listings
  • Subscribe to Digger
  • Advertise in Digger
  • Online Plant Search

© 2026 Oregon Association of Nurseries

 

Loading Comments...