What do you grow? What do you sell? And what do you do? If you’re connected in any way with the nursery and greenhouse industry, you can showcase your answers to those questions at Nursery Guide LIVE, the virtual marketplace for green industry professionals. Virtual booth spaces remain available for the inaugural event, taking place […]
The cold shoulder season
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— PostedNursery growers effectively use cold storage to support sales of deciduous trees Plants in the Pacific Northwest experience a wide range of temperatures, from hot, dry summers to cold, wet winters. Deciduous plants grow when conditions are favorable. They enter dormancy when environmental conditions are too cold, dark, or otherwise unsuitable for growth. Deciduous trees, […]
Flowering cherry trees then and now
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— PostedFlowering cherry trees remain popular, from old mainstays to new selections, with more on the way It’s March, and soon showy displays of Japanese flowering cherry trees will trumpet their annual announcement that spring has arrived. Thus, consumers will be prompted to head to garden centers with hopes of adding the ephemeral beauty of these […]
Cultivating the curious
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— PostedHow retailers can engage with a flourishing generation of new gardeners As the pandemic gripped the world in early spring 2020, toilet paper, yeast and canning supplies weren’t the only products disappearing off shelves. Plants flew out of many garden centers at an unprecedented, or at least unexpected, pace. All of a sudden, everyone in […]
Meet the Leader: Ben Verhoeven
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— PostedPresidentPeoria Gardens Inc.OAN member since 2012 OAN roles/positions:• OAN Board of Directors Executive Committee – member at large Tell us about yourself As a second-generation nursery owner, I grew up on a farm my father, Tom Verhoeven, started in 1983. My first job was filling flats for pocket change. Agriculture was just one my interests […]
Going halfway to understand the new buyer
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— PostedIn the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]
Nursery Guide LIVE virtual marketplace postponed due to winter storm damage
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— PostedOrganizers have made the decision to postpone the Nursery Guide LIVE virtual marketplace due to widespread power outages and winter storm damage. The show now will take place four weeks later, on Wednesday and Thursday, March 17–18, 2021 at www.NurseryGuideLive.com. It originally had been scheduled for February 17–18, but this was before an ice storm […]
Keynote presentations at Nursery Guide LIVE virtual marketplace provide insight on green industry trends in 2021 and beyond
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— PostedIt’s all about preparing your nursery or greenhouse business for the future. There will be two keynote presentations — one on supply chain logistics and the other on digital marketing — at the Nursery Guide LIVE virtual marketplace event, March 17–18, 2021. Those who register to attend the Nursery Guide LIVE virtual marketplace can also attend […]
February 2021
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— PostedJapanese spirea is a steady seller for many wholesale growers. Growers discuss about several outstanding selections in this issue. Plus, as the green industry shifts to online tools during the pandemic, our writers break down the new opportunities virtual shows have for businesses. To help, we share tips for setting up a virtual booth for […]
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