This month’s issue of Digger focuses on specialty nurseries. Articles include the challenges and rewards for specialty nurseries, the value of being an influencer, and marketing budget priorities. Also, read about Janet Poot’s tenure in the industry and how OSU researchers are looking at aphid control for Christmas tree growers. In this issue: A corner […]
Pest control for Christmas trees
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— PostedEvaluating new and old insecticides, and beneficial insects, for aphid control By Chal Landgren, Judy Kowalski, David Howell, Paige Kuchy Aphid control on Christmas tree and other conifer plantings can be a yearly headache for growers. This is especially true for growers of grand fir which, for some reason, seems especially “tasty” to aphids. Over […]
The value of influence
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— PostedNurseries strategically seek influence and recap the rewards About 10 years ago, Costa Farms launched a campaign called “O2 for You,” which was designed to play up the valuable role that houseplants can play in cleaning pollutants out of indoor air. The Miami, Florida-based horticultural grower — now one of the largest in the world — compiled […]
A corner of the market
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— PostedThe path of the specialty nursery has unique challenges and rewards There are many Oregon wholesale growers that offer something for everyone. For them, it’s all about variety — growing and shipping as much of what their customers need as possible. Specialty growers, by contrast, are a whole different breed. They pick one plant and […]
Meet the leader: Janet Poot
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— PostedTell us about yourself. I grew up on a farm in the San Joaquin Valley of California where my parents had a greenhouse operation that grew hothouse tomatoes and European cucumbers for grocery stores. In 1985, we moved up to Hubbard, Oregon. In high school, I worked for Case Nursery (Aurora, Oregon) doing cuttings on […]
Start here: your marketing budget priority list
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— PostedWouldn’t we all love to have the advertising budgets and marketing teams of Nike or Apple? Unfortunately, that’s not in the cards for most of us. Generally, small- and medium-sized business owners must prioritize their time and money. Are you wondering where to start, or whether you’ve covered the most important things? Here is my […]
Part of the climate change solution
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— PostedSomeone has done the calculations, and it turns out that Oregon is responsible for 0.14 percent of the world’s carbon emissions. This means that 99.86 percent comes from outside of our little slice of the Pacific Northwest. Oregon is abundant in natural resources. Timber, food and nursery production reign. It is no accident that we […]
Couldn’t stand the weather
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— PostedLegendary Texas bluesman Stevie Ray Vaughan famously sang that he “Couldn’t Stand the Weather.” Here in Oregon, enduring the weather is one thing. As I suspect they do in Texas, we’re just trying to figure out what’s going on from one moment to the next. While the rest of the United States was suffering under […]
17th annual Spring GardenPalooza is April 6
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— PostedMore than 45 local nurseries and garden art vendors will showcase thousands of plants, tools and outdoor décor at the Spring GardenPalooza, a one-day gardening event. Judy Alleruzzo and William McClenathan of Garden Time are scheduled to meet attendees of the event. Festivities will take place at Fir Point Farms, 14601 Arndt Road, Aurora, Oregon, […]
Oregon Pride Nurseries, Inc. joins Bower & Branch network
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— PostedThe horticultural e-commerce brand Bower & Branch announced in a release that Oregon Pride Nurseries Inc. of McMinnville, Oregon has become the sixth grower to join their network of businesses. They are the second Oregon-based grower in the network, following the lead of Woodburn Nursery & Azaleas Inc., which joined the network in May 2018. […]
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