Digger magazine

Serving the Northwest Nursery Industry for Over 50 Years

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We exist to serve members

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It is easy to get disconnected from your trade association during the sprint of shipping, not to mention dealing with weather and labor challenges. However, we all know the great unseen threats that loom over the industry, starting with state and federal regulations. Your volunteer leaders on the OAN Board of Directors and Government Relations Committee serve as your voice and your defense.

Youngblood Nursery Inc. wins Best in Show booth award at 2023 Farwest Show  

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When it came to creating booths that will attract attendees, this year’s Farwest Show exhibitors weren’t short on creativity. Judges walked the floor to find the best of the best, recognizing several winners with the Ted Van Veen Best in Show booth awards. The show runs through Friday, August 25, at the Oregon Convention Center […]

August 2023: Farwest Show Edition

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In addition to the 50th Anniversary Farwest Show Guide (PDF), which will help all Farwest attendees get the most out of their show experience and visit to Oregon, the August issue of Digger covers the latest news and trends in the nursery and greenhouse industry. Let’s dig in! Columns: Download a PDF of this issue. […]

Plant purchases gain momentum

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E-commerce sales of plant material as a percentage of total plant sales exploded over the pandemic and have continued to grow. According to research funded by the Horticultural Research Institute, the growth of plant e-commerce sales is here to stay and will continue to substantially increase. I had the opportunity to view a presentation on […]

The (not so) big chill

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Plant sales have cooled off since the highs of the COVID era, but 2023 is shaping up strongly so far for the green industry It got cold in Atlanta this past winter. One day in December, the mercury topped out at a frigid 7 degrees. “I can’t ever remember a single-digit day since I moved […]

July 2023: New Varieties Showcase Preview

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Articles in the July 2023 issue of Digger magazine showcase various ways to grow your green industry business bigger, better, faster and stronger! The July issue also contains a special 16-page insert previewing the Farwest Show New Varieties Showcase, featuring the newest and best innovations in horticulture coming to garden centers in 2023 and beyond. […]

Branching out with banking relationships

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Financing for the nursery industry can be tricky without a few financial friends Any business faces challenges, but nurseries have a unique set all to themselves. There’s nature to contend with, a perpetual shortage of labor, and the fact that crops planted today won’t be ready to sell, in many cases, for years. And when […]

High demand for low-water shrubs

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Growers and retailers capitalize on native and climate-adapted varieties for modern landscapes In the 1980s, the utility Denver Water coined the term “xeriscape” by combining the word “landscape” with the Greek prefix “xero” for “dry.” A niche movement was born. But the use of low-water shrubs and plants was at the time predominantly limited to […]