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You are here: Home / Archives for Columns / President's Message

Go with the flow

By Ben Verhoeven — Posted July 22, 2025

I’m here at Down To Earth Home, Garden and Gift in Eugene, Oregon to take a crash course in Retail 101.

Filed Under: President's Message

Share and share alike …

By Ben Verhoeven — Posted June 25, 2025

Sharing information with others helps everyone and the business in the long run.

Filed Under: President's Message

Compartir y compartir por igual…

By Ben Verhoeven — Posted June 25, 2025

Compartir información con otros ayuda a todos y al negocio.

Filed Under: President's Message

Tú dices adiós y yo digo hola…

By Ben Verhoeven — Posted May 22, 2025

Al respetar el trabajo y tratar a todos por igual, empezando por saludar, se entiende por qué Gabriel y Robinson Nursery tienen tanto éxito.

Filed Under: President's Message, Uncategorized Tagged With: En español

You say goodbye and I say hello …

By Ben Verhoeven — Posted May 22, 2025

By respecting the work and treating everyone equally, starting with hello, you can see why Gabriel Mendoza and Robinson Nursery are so successful.

Filed Under: President's Message Tagged With: OAN Members, Wholesale Nurseries

A matter of trust

By Ben Verhoeven — Posted April 21, 2025

What makes NWREC special isn’t just the research — It’s the spirit of cooperation that drives it forward.

Filed Under: President's Message

Make the first move

By Ben Verhoeven — Posted March 25, 2025

The most important lesson I learn during my visit to JLPN is to be proactive with your customers.

Filed Under: President's Message Tagged With: Business

Sometimes new ideas come from watching and learning

By Ben Verhoeven — Posted February 24, 2025

Sometimes opportunities to solve a problem can present themselves if you’re paying attention.

Filed Under: President's Message Tagged With: OAN Members

President’s Message: Where the rubber meets the bug

By Ben Verhoeven — Posted January 27, 2025

Inspiration from the automotive industry leads industry veteran at Woodburn Nursery & Azaleas to an innovative and low cost solution to replacement rubber gaskets for beneficial insect colony container lids.

Filed Under: President's Message Tagged With: pests and dieases

President’s message: Linkage and flow

By Ben Verhoeven — Posted January 7, 2025

It is always good to get off the farm. Every time I visit a nursery, I come back with new ideas and fresh energy. I’d like to use this column to share some of those ideas and introduce you to the people who inspired them. It’s a blustery morning today in western Oregon. The driving […]

Filed Under: Columns, President's Message

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NURSERY NEWS

Terra Gardens owner’s gesture for his mother opens the door to other wheelchair-bound gardeners

OAN announces 2025 Friends of Nurseries award winners

OAN leads grower-driven Japanese beetle solution

AmericanHort president and CEO to step down

In memoriam: Bill Van Belle

Longtime employee buys Heritage Seedlings and Liners

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

More Nursery News

From the pages of Digger

March: The Perennials Issue

February: The Greenhouse Issue

January 2026: The Retail Issue

November 2025: The Transportation Issue

October 2025

More issues of Digger

Pests and Diseases

OAN leads grower-driven Japanese beetle solution

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

More articles

FARWEST SHOW UPDATES

2026 Farwest Show issues calls for speakers

Excitement, optimism prevail at 2025 Farwest Show

Dazzling plants, products garner Retailer’s Choice Awards

Youngblood Nursery wins Best in Show booth honors at the 2025 Farwest Show

Glow Sticks Fescue wins top honors from judges at Farwest Show’s New Varieties Showcase 

More Updates from Farwest

The Value of Membership

AmericanHort president and CEO to step down

OAN honors industry leaders at 2025 Convention

Meet the Leader: Patrick Peterson

More member stories

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