With a record $1.37 billion worth of sales in 2022, Oregon’s nursery industry continues to grow. And if you want to know why, you can ask the families that are driving the growth.

Nathan and Angie Holmlund continue their dad’s recipe for success: focus on people and plants.

Jan Hupp and his wife Cindy use a team approach to nourishing his mother’s thriving dream.

Laura and Tom Dufala have taken their passion for cloud-pruned trees and turned it into a thriving business

Alfredo and Maria Hernandez started from nothing in 2010 and have built a fast-growing operation.