With a record $1.37 billion worth of sales in 2022, Oregon’s nursery industry continues to grow. And if you want to know why, you can ask the families that are driving the growth.

Nathan and Angie Holmlund continue their dad’s recipe for success: focus on people and plants.

Jan Hupp and his wife Cindy use a team approach to nourishing his mother’s thriving dream.

Laura and Tom Dufala have taken their passion for cloud-pruned trees and turned it into a thriving business

Alfredo and Maria Hernandez started from nothing in 2010 and have built a fast-growing operation.

Joe Obersinner in one of the unheated greenhouses maintained by Obersinner Nursery Inc. The nursery processes 100,000 rooted cuttings every fall and winter, and most of their rhodies are grown that way. They only have one propagation house that is heated; otherwise, all other greenhouses are unheated. Obersinner container-finishes 65% of its catalog. Photo by […]

Cindy Lou Evans Pease, owner of Evans Farms LLC, stands in front of the barn designed by her father, Eldon Evans, when he was just 17 years old. Photo by Peter Szymczak IN 1857, A DETERMINED IMMIGRANT from Germany found his way to the lush land around Oregon City. Every day, Christian Frederick Vonderahe walked […]

IF THEY WERE GROWING FRUIT TREES IN OREGON, it’s very likely your great-great-grandparents were customers of the Motz family nursery. A true family legacy, Portland’s Motz Brothers began in 1921 with Theodore (Ted) and John Motz, joined by Ted’s son Donald (Don) in 1957, when it became Motz & Son Nursery. Today, the nursery is […]