Crystal Cady has been named as the CEO-designate of Northwest Nursery Buyers Association (NBBA), a cooperative of independent retail nurseries in Oregon, Washington, Idaho, Montana, and Northern California based in Welches, Oregon.
Cady will succeed John A. Trax Jr., who has been the CEO and GM for the past 18 years and will retire at the end of the year.
Cady has more than 25 years of experience in the industry, including serving as event and education manager for the Oregon Association of Nurseries, account manager for Skagit Gardens, and manager and buyer for Garland Nursery. She was named OAN Young Nursery Person of the Year in 2009.
“Through an extensive search process to identify an individual to take over the reins of NNBA, I am very pleased that we have found the perfect fit in terms of background, education, and temperament to fill this crucial position,” said Bill Raynolds, NNBA Board Chairman.
“I look forward to continuing the organic growth of the association, leveraging new opportunities and enriching the group’s collaboration for long term mutual success,” Cady said.