The Emerald Ash Borer is among the more dreaded insect pests, as we’ve discussed. Particularly insidious is its ability to spread via non-local firewood, particularly when people go camping. But now, the U.S. Department of Agriculture is fighting back with a public relations campaign called “Stop the Beetle.” Last week, the campaign went live in 10 states that are known to have EAB infestations. Its billboards, radio ads and newspaper coverage bear a simple message — “Moving firewood kills trees”:

In the spring, the campaign will launch television advertising. One would guess this is to build awareness right before people set out for camping trips.