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Farwest Trade Show announces keynote speaker for 2015

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Press Release — November 4, 2014: Finding and realizing opportunity in the horticulture industry is the focus for the 2015 Farwest Trade Show, August 27-29, 2015, in Portland, Ore. Award-winning marketing and customer service expert Ron Rosenberg will bring his brand of business and professional development to Farwest to help growers, retailers, landscapers, wholesale buyers and […]

Farwest Show: Spring Fleecing Fringe Tree and Lemon Lace™ Elderberry Win Top Honors in the New Varieties Showcase

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Press release from the Oregon Association of Nurseries: Every year, the New Varieties Showcase at the Farwest Trade Show features dozens of outstanding plants that are new to the trade. This year was no exception. The 2014 showcase featured 52 different trees, shrubs, perennials and annuals with interesting shapes, colors, growth habits and other characteristics. […]

Farwest Trade Show continues strong momentum in 2014

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Press Release from the Oregon Association of Nurseries: Portland, Oregon — The 2014 Farwest Trade Show concluded its three-day run (August 21–23, 2014) with exhibitors and attendees in an upbeat mood. While attendance did not meet raised expectations, falling just shy of last year, the mood of the exhibitors was upbeat, the quality of attendees […]

Farwest Seminar: Kelly Norris on ‘Growing a Nation of Gardeners’

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According to Kelly Norris, the key to the Green Industry’s future is not getting more people interested in gardening. “It is a waste of time to recruit people who are not interested,” he said. Rather, it’s getting those who are already interested, more engaged. “In order to succeed with our present day situation, we have […]

Farwest Trade Show Preview: Day Two: Friday, August 22, 2014

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Welcome to Day Two of the Farwest Trade Show! Are you thoroughly recovered from last night’s Pub Crawl yet? No matter — the show has several great things happening throughout the day, including a trifecta of great presenters (Armitage, Stanley and Norris) right off the bat at 9 a.m.: Garden Retailing: Getting to 2020 with John […]

Farwest Keynote: John Stanley: Don’t Serve Me, Make My Day

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This is a time of change. Businesses will change more in the next five years than they have in most people’s lifetimes so far. And that’s why it’s crucial that businesses adapt if they wish to survive and succeed. That’s the word according to author and retail/horticulture consultant John Stanley, who gave the keynote address […]

Farwest Seminar: Thug-a-licioius: When Bad Plants Go Good

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It may not sound impressive when Irvin Etienne mentions that he is responsible for the horticultural displays at the Indianapolis Museum of Art. But you’ll be forgiven for not knowing that the museum has a little acreage. Just a little. “We actually have 152 acres,” Etienne told an appreciative audience at this morning’s Farwest Seminars. […]

Farwest Seminars: Dirr speaks on the marketing of new introductions

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The visor with the oval “G” was on the table at the head of the room, and people working in horticulture should know what that means: Dr. Michael Dirr in the house. The renowned breeder, author and University of Georgia horticulture professor held court this morning at the Farwest Trade Show with his presentation, “The […]

Farwest Trade Show Preview: Day One: Thursday, August 21

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If you’re in Portland for the 2014 Farwest Trade Show, welcome! And likewise for those joining us only in spirit. From now until they roll up the carpets on Saturday evening, we’ll be posting here regularly about show happenings and highlights. Here are some can’t-miss experiences and opportunities Farwest has “on tap,” in one case […]