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You are here: Home / Archives for Marketing

Giving thanks to your customers

By Ian Doescher — Posted November 1, 2016

It’s a good time to think about saying thank you to the people who make your business work — your customers!

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Navigating around the social media landscape

By Ian Doescher — Posted September 6, 2016

A look at today’s most popular social media outlets, from Facebook and Twitter, to Instagram and Snapchat.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Marketing across cultures to reach new customers

By Ian Doescher — Posted August 2, 2016

America’s rich blend of cultures presents opportunities — and challenges — for business marketing efforts.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Getting return on your trade show investment

By Alyssa Wise — Posted May 3, 2016

Exhibiting at a summer trade show, such as Farwest, can provide a lot of bang for your buck.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Plant Something grows bigger

By Jeff Stone — Posted April 1, 2016

Don’t just stand there — ‘Plant Something’!

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, Marketing

Essential tips for marketing to Millennials

By Alyssa Wise — Posted March 1, 2016

To reach this key consumer audience, businesses must appreciate its unique attributes and craft messages that stand out on social media.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

5 steps to hit your target in the New Year

By Alyssa Wise — Posted January 5, 2016

It’s the beginning of a new year — the perfect time to set marketing goals for the next 12 months.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Are branded programs for you?

By Tracy Ilene Miller — Posted December 1, 2015

These eight questions will help growers weigh the advantages and risks of growing branded plants

Filed Under: Nursery Operations Tagged With: Digger, Digger magazine, Marketing, Plants

Four keys to telling your brand story

By Alyssa Wise — Posted November 1, 2015

In the business world, if you don’t communicate your brand story, you are just another commodity.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Connecting through social media

By Peter Szymczak — Posted September 11, 2015

Pick up five easy tips to kick-start your social media presence

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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