A look at today’s most popular social media outlets, from Facebook and Twitter, to Instagram and Snapchat.
Marketing across cultures to reach new customers
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America’s rich blend of cultures presents opportunities — and challenges — for business marketing efforts.
Getting return on your trade show investment
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Exhibiting at a summer trade show, such as Farwest, can provide a lot of bang for your buck.
Plant Something grows bigger
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Don’t just stand there — ‘Plant Something’!
Essential tips for marketing to Millennials
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To reach this key consumer audience, businesses must appreciate its unique attributes and craft messages that stand out on social media.
5 steps to hit your target in the New Year
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It’s the beginning of a new year — the perfect time to set marketing goals for the next 12 months.
Are branded programs for you?
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These eight questions will help growers weigh the advantages and risks of growing branded plants
Four keys to telling your brand story
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In the business world, if you don’t communicate your brand story, you are just another commodity.
Connecting through social media
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Pick up five easy tips to kick-start your social media presence
It’s all about the relationships
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Marketing pro tips to achieve brand loyalty
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