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You are here: Home / Archives for Marketing

Farwest Week is next week!

By Curt Kipp — Posted August 16, 2013

It’s been quiet around here on the Daily Digger blog, but that’s just because we’ve been getting ready for the 2013 Farwest Trade Show, in Portland, Ore.! Farwest is the biggest nursery industry trade show in the West, and it’s still the place where buyers can overcome developing shortages and find the material they need. […]

Filed Under: Uncategorized Tagged With: Economy, Farwest, Management, Marketing, Native Plants, OAN, Plants, Sustainability

Planting a seed in the marketplace

By Curt Kipp — Posted November 16, 2012

The Oregon Association of Nurseries has joined the nationwide Plant Something™ marketing campaign, the Capital Press (Salem, Ore.) reports. It’s a new program designed to encourage consumers to buy plant material for their yards. More details are at www.oan.org.

Filed Under: Uncategorized Tagged With: Consumer trends, Marketing, Retail Nurseries, Wholesale Nurseries

2013 Garden Media Group trends report

By Curt Kipp — Posted October 16, 2012

If you haven’t seen the new 2013 Garden Trends Report from Suzi McCoy and Garden Media Group, it’s out and available. According to McCoy, 2013 is shaping up to be “The Year of Bliss”: In these times of economic uncertainty, consumers are searching for a little bliss in their everyday lives. From global consumer trends […]

Filed Under: Uncategorized Tagged With: Consumer trends, Home gardening, Independent Garden Centers, Landscaping, Marketing, Retail Nurseries, Sustainability

Dwarf conifers highlight the May issue of Digger

By Curt Kipp — Posted April 27, 2012

Dwarf conifers (PDF) are on the cover of the May issue of Digger magazine. This issue has an unmistakable greenhouse focus. Go here to read the entire issue as a flipbook — fast connection recommended — or download the individual articles as PDF files. Additional articles in the May issue include: Leader Profile (PDF) — […]

Filed Under: Uncategorized Tagged With: Digger magazine, Farwest, Farwest Show, Legal, Management, Marketing, OAN, OAN Members, Pests and Diseases, Phytophthora ramorum, Plants, Regulations

Study indicates QR codes can drive purchases

By Curt Kipp — Posted January 17, 2012

Do you use QR codes to help market your business? A new study by Chadwick Martin Bailey indicates they may be gaining some traction. About half of the people surveyed reported they had scanned a code, while 18 reported they had made a purchase after scanning. Of those who scanned, 70 percent said it was […]

Filed Under: Uncategorized Tagged With: Marketing, Retail Nurseries, Wholesale Nurseries

Christmas tree marketing fee delayed

By Curt Kipp — Posted November 9, 2011

Just one day after it was announced, USDA officials have decided to delay implementation of a 15-cents-per-tree marketing fee to pay for the promotion of natural grown Christmas trees. Growers in favor of the plan hope to launch a campaign to promote a preference for natural over artificial trees. Such an effort could be similar […]

Filed Under: Uncategorized Tagged With: Christmas trees, Marketing, Politics, USDA

USDA offers webinar on specialty crop grants

By Curt Kipp — Posted November 1, 2011

The USDA Agricultural Marketing Service (AMS) will hold a free webinar Thursday, Dec. 15 on the agency’s Specialty Crop Block Grant Program. It will take place 11 a.m.–noon PST. Guest speaker Trista Etzig, manager of the grant program, will give an introduction to the program and explain how to apply. The grants are given to […]

Filed Under: Uncategorized Tagged With: Grants, Marketing, USDA

Sweeping changes coming to patent system

By Curt Kipp — Posted September 9, 2011

Yesterday, on a lark, we posted about patents. Little did we know. Today, we have word that the U.S. Senate approved the America Invents Act on a 91-9 vote. The bill will implement sweeping changes to the U.S. patent system for the first time since 1948. The bill had already passed the U.S. House of […]

Filed Under: Uncategorized Tagged With: Consumer trends, Legal, Marketing, Propagation, Wholesale Nurseries

Ag on film

By Curt Kipp — Posted September 7, 2011

Now here is a very cool idea! One of the complaints often stated by those in agriculture is that the general public doesn’t understand agriculture well, if at all. If I had a nickel for every time someone told me, “People buy groceries at the store or plants at the nursery without understanding the process […]

Filed Under: Uncategorized Tagged With: Consumer trends, Marketing, Retail Nurseries

Connecting the dots

By Curt Kipp — Posted August 26, 2011

For 33 years, the National Gardening Survey has presented a statistical picture of who the gardening consumer is and where they are going. And according to garden retail analyst Ian Baldwin, who presented his analysis of the results yesterday at the 2011 Farwest Show, the picture has been very clear over the last several years. […]

Filed Under: Uncategorized Tagged With: Consumer trends, Farwest, Farwest Show, Marketing, Retail Nurseries, Wholesale Nurseries

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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