Marketing – Page 7

Planting a seed in the marketplace

By Curt Kipp — Posted November 16, 2012

The Oregon Association of Nurseries has joined the nationwide Plant Something™ marketing campaign, the Capital Press (Salem, Ore.) reports. It’s a new program designed to encourage consumers to buy plant material for their yards. More details are at www.oan.org.

2013 Garden Media Group trends report

By Curt Kipp — Posted October 16, 2012

If you haven’t seen the new 2013 Garden Trends Report from Suzi McCoy and Garden Media Group, it’s out and available. According to McCoy, 2013 is shaping up to be “The Year of Bliss”: In these times of economic uncertainty, consumers are searching for a little bliss in their everyday lives. From global consumer trends […]

Dwarf conifers highlight the May issue of Digger

By Curt Kipp — Posted April 27, 2012

Dwarf conifers (PDF) are on the cover of the May issue of Digger magazine. This issue has an unmistakable greenhouse focus. Go here to read the entire issue as a flipbook — fast connection recommended — or download the individual articles as PDF files. Additional articles in the May issue include: Leader Profile (PDF) — […]

Study indicates QR codes can drive purchases

By Curt Kipp — Posted January 17, 2012

Do you use QR codes to help market your business? A new study by Chadwick Martin Bailey indicates they may be gaining some traction. About half of the people surveyed reported they had scanned a code, while 18 reported they had made a purchase after scanning. Of those who scanned, 70 percent said it was […]

Christmas tree marketing fee delayed

By Curt Kipp — Posted November 9, 2011

Just one day after it was announced, USDA officials have decided to delay implementation of a 15-cents-per-tree marketing fee to pay for the promotion of natural grown Christmas trees. Growers in favor of the plan hope to launch a campaign to promote a preference for natural over artificial trees. Such an effort could be similar […]

USDA offers webinar on specialty crop grants

By Curt Kipp — Posted November 1, 2011

The USDA Agricultural Marketing Service (AMS) will hold a free webinar Thursday, Dec. 15 on the agency’s Specialty Crop Block Grant Program. It will take place 11 a.m.–noon PST. Guest speaker Trista Etzig, manager of the grant program, will give an introduction to the program and explain how to apply. The grants are given to […]

Sweeping changes coming to patent system

By Curt Kipp — Posted September 9, 2011

Yesterday, on a lark, we posted about patents. Little did we know. Today, we have word that the U.S. Senate approved the America Invents Act on a 91-9 vote. The bill will implement sweeping changes to the U.S. patent system for the first time since 1948. The bill had already passed the U.S. House of […]

Ag on film

By Curt Kipp — Posted September 7, 2011

Now here is a very cool idea! One of the complaints often stated by those in agriculture is that the general public doesn’t understand agriculture well, if at all. If I had a nickel for every time someone told me, “People buy groceries at the store or plants at the nursery without understanding the process […]

Connecting the dots

By Curt Kipp — Posted August 26, 2011

For 33 years, the National Gardening Survey has presented a statistical picture of who the gardening consumer is and where they are going. And according to garden retail analyst Ian Baldwin, who presented his analysis of the results yesterday at the 2011 Farwest Show, the picture has been very clear over the last several years. […]

OAN Retail Nursery Guide now available

By Curt Kipp — Posted March 23, 2011

Spring is here. How about a nursery road trip? You can now get the 2011 OAN Retail Nursery Guide at garden centers and visitor information centers all across Oregon and Southwest Washington. Here’s the press release: 2011 Retail Nursery Guide Available Free for Seasoned and Aspiring GardenersOregonians asked to “buy local” when it comes to […]