Marketing – Page 8

Heims appears on Martha Stewart Show

By Curt Kipp — Posted March 22, 2011

Congratulations to Dan Heims of Terra Nova Nurseries, who made a guest appearance on The Martha Stewart Show on The Hallmark Channel last Friday afternoon (March 18, 2011). The talented Mr. Heims was there to talk about — what else? — new introductions, including Terra Nova’s signature heuchera selections. He also discussed the process of “sport […]

Farm Bureau sells domain for $8.5 million

By Curt Kipp — Posted January 11, 2011

Congratulations to the American Farm Bureau Federation, which recently pocketed a cool $8.5 million by selling the www.fb.com domain (that it used to own) to Facebook. The Farm Bureau will retain its main website address, which is www.fb.org (that’s “dot org” rather than “dot com”). (Thanks to Kristin VanHoose of Hydrangeas Plus for passing this […]

Make plans today to attract new customers in 2011

By Curt Kipp — Posted September 8, 2010

If we might take a moment to pay the bills, we wanted to let you know that the 2011 OAN Exposure Kit is now available so you can plan your marketing for the coming year. In these tough economic times, it’s more important than ever to be seen, be heard, and most of all, maintain […]

Farwest Show 2010 in the books

By Curt Kipp — Posted August 30, 2010

The 2010 Farwest Show in Portland, Ore. took place Thursday-Saturday, Aug. 26–28 and by most accounts was a big success! Attendees and exhibitors alike reported a more optimistic vibe on the show floor, and there were many changes made designed to help participants get ahead and stay ahead in the industry. Click below to check […]

Pacific Coast Nurseryman stops print publication

By Curt Kipp — Posted May 11, 2010

The venerable Pacific Coast Nurseryman magazine, which covers nursery news in 13 states and British Colubmia, has stopped print publication after nearly seven decades. “Owner Rita Kwasnick made a difficult decision to exit the magazine business due to financial problems posed by the economy and declining advertising revenues,” a press release stated. “She closed the […]

Retailers get their own place at the Farwest Show

By Curt Kipp — Posted May 6, 2010

The 2010 Farwest Show in Portland, Ore. has many new features coming this year, and one of them is the Garden Center Pavilion — a place to check out all the enticing gift shop items many garden centers are using to build larger orders, add to their bottom line, and become a multi-season destination for […]

Managing your market response

By Curt Kipp — Posted April 28, 2010

How can smart nurseries prepare themselves for any eventuality during an unpredictable 2010 selling season? Robin Cross of Oregon State University outlines some ideas in this article (PDF) from the May 2010 issue of Digger.

‘Grower to Garden Center: An Industry Seminar’ set for Jan. 20

By Curt Kipp — Posted January 4, 2010

“Grower to Garden Center: An Industry Seminar,” will be presented all day on Jan. 20 by the Greenhouse and Retail chapters of the Oregon Association of Nurseries. The proceedings will take place from 8 a.m.-5 p.m. (with a social hour afterwards) at Bauman Farms, 29898 Howell Prairie Road, Gervais, Ore. Topics will include grower and […]

Marketing to families

By Curt Kipp — Posted October 9, 2009

OAN Director of Marketing extraorinaire Ann Murphy passed along this article on marketing to families during a recession. Hint: They don’t stop buying. They just buy differently.

A convention-al view?

By Curt Kipp — Posted October 2, 2009

Should your marketing change depending on whether the targeted customers are Baby Boomers or Gen X’ers? Robert Hendrickson of The Garden Center Group gave his answer in a presentation at the Oregon Association of Nurseries Convention, and what he said may surprise you.