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You are here: Home / Archives for Marketing

OAN Retail Nursery Guide now available

By Curt Kipp — Posted March 23, 2011

Spring is here. How about a nursery road trip? You can now get the 2011 OAN Retail Nursery Guide at garden centers and visitor information centers all across Oregon and Southwest Washington. Here’s the press release: 2011 Retail Nursery Guide Available Free for Seasoned and Aspiring GardenersOregonians asked to “buy local” when it comes to […]

Filed Under: Uncategorized Tagged With: Landscaping, Marketing, OAN, OAN Members, Retail Nurseries

Heims appears on Martha Stewart Show

By Curt Kipp — Posted March 22, 2011

Congratulations to Dan Heims of Terra Nova Nurseries, who made a guest appearance on The Martha Stewart Show on The Hallmark Channel last Friday afternoon (March 18, 2011). The talented Mr. Heims was there to talk about — what else? — new introductions, including Terra Nova’s signature heuchera selections. He also discussed the process of “sport […]

Filed Under: Uncategorized Tagged With: Home gardening, Marketing, Wholesale Nurseries

Farm Bureau sells domain for $8.5 million

By Curt Kipp — Posted January 11, 2011

Congratulations to the American Farm Bureau Federation, which recently pocketed a cool $8.5 million by selling the www.fb.com domain (that it used to own) to Facebook. The Farm Bureau will retain its main website address, which is www.fb.org (that’s “dot org” rather than “dot com”). (Thanks to Kristin VanHoose of Hydrangeas Plus for passing this […]

Filed Under: Uncategorized Tagged With: Marketing

Make plans today to attract new customers in 2011

By Curt Kipp — Posted September 8, 2010

If we might take a moment to pay the bills, we wanted to let you know that the 2011 OAN Exposure Kit is now available so you can plan your marketing for the coming year. In these tough economic times, it’s more important than ever to be seen, be heard, and most of all, maintain […]

Filed Under: Uncategorized Tagged With: Digger magazine, Marketing, Meta, OAN, OAN Members

Farwest Show 2010 in the books

By Curt Kipp — Posted August 30, 2010

The 2010 Farwest Show in Portland, Ore. took place Thursday-Saturday, Aug. 26–28 and by most accounts was a big success! Attendees and exhibitors alike reported a more optimistic vibe on the show floor, and there were many changes made designed to help participants get ahead and stay ahead in the industry. Click below to check […]

Filed Under: Uncategorized Tagged With: Digger magazine, Economy, Education, Events, Farwest, Farwest Show, Marketing, Nursery Equipment, Plants, Retail Nurseries, Wholesale Nurseries

Pacific Coast Nurseryman stops print publication

By Curt Kipp — Posted May 11, 2010

The venerable Pacific Coast Nurseryman magazine, which covers nursery news in 13 states and British Colubmia, has stopped print publication after nearly seven decades. “Owner Rita Kwasnick made a difficult decision to exit the magazine business due to financial problems posed by the economy and declining advertising revenues,” a press release stated. “She closed the […]

Filed Under: Uncategorized Tagged With: Marketing, Wholesale Nurseries

Retailers get their own place at the Farwest Show

By Curt Kipp — Posted May 6, 2010

The 2010 Farwest Show in Portland, Ore. has many new features coming this year, and one of them is the Garden Center Pavilion — a place to check out all the enticing gift shop items many garden centers are using to build larger orders, add to their bottom line, and become a multi-season destination for […]

Filed Under: Uncategorized Tagged With: Farwest, Farwest Show, Independent Garden Centers, Marketing, OAN, Retail Nurseries

Managing your market response

By Curt Kipp — Posted April 28, 2010

How can smart nurseries prepare themselves for any eventuality during an unpredictable 2010 selling season? Robin Cross of Oregon State University outlines some ideas in this article (PDF) from the May 2010 issue of Digger.

Filed Under: Uncategorized Tagged With: Digger magazine, Economy, Marketing, Retail Nurseries, Wholesale Nurseries

‘Grower to Garden Center: An Industry Seminar’ set for Jan. 20

By Curt Kipp — Posted January 4, 2010

“Grower to Garden Center: An Industry Seminar,” will be presented all day on Jan. 20 by the Greenhouse and Retail chapters of the Oregon Association of Nurseries. The proceedings will take place from 8 a.m.-5 p.m. (with a social hour afterwards) at Bauman Farms, 29898 Howell Prairie Road, Gervais, Ore. Topics will include grower and […]

Filed Under: Uncategorized Tagged With: Biological Pest Control, Events, Greenhouses, Marketing, Pests and Diseases, Retail Nurseries, Wholesale Nurseries

Marketing to families

By Curt Kipp — Posted October 9, 2009

OAN Director of Marketing extraorinaire Ann Murphy passed along this article on marketing to families during a recession. Hint: They don’t stop buying. They just buy differently.

Filed Under: Uncategorized Tagged With: Marketing

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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