“Making Sense of Marketing” will be the theme for fourth annual Women in Agriculture Conference, presented by Washington State University Extension. The conference will be held Saturday, Feb. 21, 2015, and through the magic of technology, it will once again have a unique, multiple-site format. Each one of the 28 different locations in Washington, Idaho, Oregon and Alaska will have its own facilitator present on site.

“We’ve listened to your suggestions and designed a new, refreshing and engaging conference format,” organizers stated in a promotional email. “If you are, or want to be involved in any aspect of farming, this conference and networking will be worth your time. Successful women farmers will inspire you with the ‘best ideas’ to showcase your farm. You will leave the conference with new skills for marketing, (and) a 60-second spot to describe your business and know where you want to be in five years!”

Spekaers will include Emily Asmus of Welcome Table farm in Walla Walla, Washington, who will talk about her farm’s branding and marketing efforts, and Erica Mills of Claxon Marketing, who will talk about how to create a simple marketing action plan that gets results. The full agenda is here.

For farmers in Western Oregon, the two closest locations are likely to be Vancouver, Washington and Salem, Oregon. There will be another Oregon location in LaGrande.

The registration fee of $30/$25 early bird (deadline: Feb. 13) includes lunch and materials. To sign up, go to http://womeninag.wsu.edu/ and click the link to register with Brown Paper Tickets.