COVID-19 has changed the way almost everything is done, and trade shows are no exception. While we all miss in-person shows, there are many advantages to the virtual marketplace that exhibitors can leverage to stand out in the crowd. The interface may be different but the primary goals are the same: connect with customers, showcase […]
People’s Choice Award winners announced for the 2020 Farwest Show New Varieties Showcase
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Three plants and four runners-up were chosen as People’s Choice Award winners this year for the 2020 New Varieties Showcase, presented by the Oregon Association of Nurseries and the Farwest Show, and sponsored by Hip Labels. This year’s Farwest Show did not take place due to the COVID-19 pandemic and the resulting closure of host […]
Augmented reality app allows New Varieties Showcase voting
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Augmented reality is the next best thing to being there — at least where the hottest new plant introductions are concerned. Nursery professionals can view, and vote on, 2020 Farwest Show New Varieties Showcase selections using the new HipEngager™ augmented reality feature from showcase sponsor Hip Labels. They simply scan any plant photo from the […]