One year ago, on March 6, 2020, Plant Nerd Night was held for the 19th consecutive year with more than 500 attendees. Little did we know that the following week COVID-19 restrictions would begin, and Plant Nerd Night suddenly had the dubious distinction of being the last large in-person consumer gardening event that year. Gone […]
A pause of appreciation
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This is my 126th column as your executive director, and a lot has happened in the last 10½ years. As a history nerd, I went back to find the oldest version of Digger I could. I was able to locate Issue #2 (ever), from June 1956. The Oregon Association of Nurserymen, as it was known […]
Brighter days ahead
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This past month marked the one-year anniversary of our lives getting flipped upside down by COVID-19. What began as a passing phrase on the news ticker quickly turned into what some expected could be the Great Recession 2.0. Uncertainty became the norm. Expectations changed by the day. We were all in need of direction, and […]
McHutchison and Vaughan’s hire sales representatives
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Allison Pennell has been hired as a sales representative for McHutchison in Oregon. She joins the company with several years of industry experience and has certified expertise in the horticulture field. Pennell was most recently a writer for Everbearing Services’ horticulture accounts, as well as a contributing garden writer for Plant Something Oregon. She previously […]
March 2020
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From meeting the needs of a whole new fleet of gardeners to providing nearly one-fifth of the nation’s flowering trees, Oregon growers and retailers are set to impress this spring. This issue also explores the effects of cold storage on trees, and Peoria Gardens President Ben Verhoeven shares his story in a Meet the Leader […]
Booth spaces still available for Nursery Guide LIVE March 17–18
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What do you grow? What do you sell? And what do you do? If you’re connected in any way with the nursery and greenhouse industry, you can showcase your answers to those questions at Nursery Guide LIVE, the virtual marketplace for green industry professionals. Virtual booth spaces remain available for the inaugural event, taking place […]
The cold shoulder season
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Nursery growers effectively use cold storage to support sales of deciduous trees Plants in the Pacific Northwest experience a wide range of temperatures, from hot, dry summers to cold, wet winters. Deciduous plants grow when conditions are favorable. They enter dormancy when environmental conditions are too cold, dark, or otherwise unsuitable for growth. Deciduous trees, […]
Flowering cherry trees then and now
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Flowering cherry trees remain popular, from old mainstays to new selections, with more on the way It’s March, and soon showy displays of Japanese flowering cherry trees will trumpet their annual announcement that spring has arrived. Thus, consumers will be prompted to head to garden centers with hopes of adding the ephemeral beauty of these […]
Cultivating the curious
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How retailers can engage with a flourishing generation of new gardeners As the pandemic gripped the world in early spring 2020, toilet paper, yeast and canning supplies weren’t the only products disappearing off shelves. Plants flew out of many garden centers at an unprecedented, or at least unexpected, pace. All of a sudden, everyone in […]
Meet the Leader: Ben Verhoeven
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PresidentPeoria Gardens Inc.OAN member since 2012 OAN roles/positions:• OAN Board of Directors Executive Committee – member at large Tell us about yourself As a second-generation nursery owner, I grew up on a farm my father, Tom Verhoeven, started in 1983. My first job was filling flats for pocket change. Agriculture was just one my interests […]
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