Digger magazine

Written to make you a nursery industry expert.

Where plant demand is headed

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Nurseries navigate a new landscape as consumer demand evolves Americans love their pets. A lot. In 2017, they spent nearly $70 billion on their animal companions, and that number’s expected to rise to $100 million by the end of the decade, according to the American Pet Products Assocation. They also, it seems, love their smartphones, […]

Member Profile: Hopper Bros.

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Listings on Nursery Guide 2018 Show booth: #12010, #12012, #12014 Founded: 1973 by Denny and Doug Hopper Key people: Denny and Joni Hopper, managing owners. Known for: Conifers, Christmas trees, pumpkins and farming crops Head office: 33285 S. Barlow Road, Woodburn, Oregon 97071-8715 Contact: 503-651-2493 [email protected] www.hopperbros.com   The Farwest Show is widely known as a truly […]

Brand positioning

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The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]

The Farwest Show is the place to be

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I hear a lot about the beginnings of the Farwest Show. It started because an emerging agricultural sector decided to reach out beyond Oregon’s borders. Growers wanted to show off their quality plants and give tours of the beautiful nursery and greenhouse operations in the fertile Willamette Valley. Just as in the beginning, the plants […]

2018 Farwest Show speakers Armitage and Halleck will discuss garden retail

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At the 2018 Farwest Show, industry experts Dr. Allan Armitage and Leslie Halleck will speak on a range of topics, covering marketing, current and new plants, indoor gardening, and women in the workforce. Armitage will deliver two addresses. In his first address, “Who Put Those Naked Ladies in My Garden?,” Wednesday, August 22, 8:30–9:30 a.m., […]

Solution Center at the 2018 Farwest Show provides information for landscape professionals

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The 2018 Farwest Show has planned free live mini-sessions with particular interest for landscapers, including both owners and employees. On the Oregon Convention Center show floor, the mini sessions, sponsored by Garden Center and Nursery Management magazines, take place each day during the show. Landscapers will gain knowledge and insights for building and maintaining successful […]

Solution Center at the 2018 Farwest Show assists nursery growers

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The 2018 Farwest Show will offer free live mini-sessions designed for the interests of nursery professionals at this year’s Solution Center. On the Oregon Convention Center show floor, the mini sessions, sponsored by Garden Center and Nursery Management magazines, take place each day during the show. Topics covered will give nursery growers solutions and takeaway […]

Solution Center at the 2018 Farwest Show focuses on greenhouse operations and production

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The 2018 Farwest Show will present informative free live mini-sessions with special interest for greenhouse growers at the Solution Center on the show floor of the Oregon Convention Center. The mini sessions, sponsored by Garden Center and Nursery Management magazines, take place each day during the show. Topics covered will give greenhouse professionals knowledge and […]