Digger magazine

Written to make you a nursery industry expert.

  • FWS-2025-NEW-September_728x90.png
  • NurseryGuide2024-728x90-1.png
  • Digger-Employment_banner-2020-728x90px.jpg
  • FWS-2025-NEW-September_728x90.png
  • Media-Kit-DM-com-banner-2025-728x90-1.png
  • Home
  • Articles
    • Nursery News
    • Features
    • Plants
    • Growing Knowledge
    • Operations
    • Nursery Country
  • Issues
  • Events
  • Farwest
  • Columns
    • Director’s Desk
    • Mike Darcy
    • President’s Message
  • Employment Classifieds
  • Advertise
  • Subscribe to Digger
You are here: Home / Archives for Columns / Digital Growth

 The transition to Google Analytics 4

By Ron McCabe — Posted December 28, 2023

When I discuss the need to measure online advertising performance with people I am often met with various forms of disinterest. The problem with traditional marketing and advertising is best expressed in this old quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  Once I explain […]

Filed Under: Digital Growth Tagged With: Digger, Digger magazine

5 tips to tune up your green marketing online

By Ron McCabe — Posted April 20, 2023

Anyone who has been in the green industry for any length of time will agree that we have all had some strange times with an unprecedented influx of business. The market is shifting for wholesalers and garden centers alike as they experience a shift to a new normal. This shift is requiring everyone to reassess […]

Filed Under: Digital Growth Tagged With: Business, Digger, Digger magazine

Reviews fuel your reputation online

By Ron McCabe — Posted December 27, 2022

We all have experienced the exhilaration of a great review. We have also had to deal with that person who decides to take their anger out on our company. As we take care of live plant material, we have the added issue of addressing bad reviews for products the client killed. If you take a […]

Filed Under: Columns, Digital Growth Tagged With: Business, Digger, Digger magazine

NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

June 2025: Shrubs issue

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

​

Updates to exisiting subscriptions can be sent to [email protected]

News

  • Nursery News
  • Growing Knowledge
  • Nursery Operations

Features

  • Plant Features
  • OAN Members
  • Oregon Nursery Country

Columns

  • Director’s Desk
  • Mike Darcy
  • President’s Message
  • Digital Growth

Resources

  • OAN Home Page
  • Job Listings
  • Subscribe to Digger
  • Advertise in Digger
  • Online Plant Search

© 2025 Oregon Association of Nurseries