When I discuss the need to measure online advertising performance with people I am often met with various forms of disinterest. The problem with traditional marketing and advertising is best expressed in this old quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Once I explain […]
5 tips to tune up your green marketing online
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Anyone who has been in the green industry for any length of time will agree that we have all had some strange times with an unprecedented influx of business. The market is shifting for wholesalers and garden centers alike as they experience a shift to a new normal. This shift is requiring everyone to reassess […]
Reviews fuel your reputation online
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We all have experienced the exhilaration of a great review. We have also had to deal with that person who decides to take their anger out on our company. As we take care of live plant material, we have the added issue of addressing bad reviews for products the client killed. If you take a […]