The word “familia” has a long history of referring to close relations or connections. In Spanish, “la familia” variously refers in English to one’s family, circle of friends and coworkers, teammates, or other close communities or organizations. So, as many of you will know, the Spanish headline above refers to “the family of nurseries and […]
No map should muffle our voice
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Every 10 years, the nation takes a census to find out where our fellow Americans reside, so they can be better represented in the political process. Based on those results, those states or locales that increase in population get more representation; conversely, influence recedes in the states or areas that lose voters. While fairness is […]
Ag is united in the face of adversity
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The fall season signifies a change. Colors explode on our trees, while crisp mornings and the precious opportunities for a warm day combine for a special time in Oregon. While I am a boy of summer, the fall has always been my favorite time of year. My two daughters are away at college, the hard […]
A more perfect union
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On September 17, 1787 — 234 years ago this month — the Constitution of the United States was signed. This year, as every year, scores of our youth will sit in classrooms learning about democracy’s sustaining win, as well as its noble cause — the creation of “a more perfect union.” But what does that mean? The […]
Road trip to the City of Roses
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The pandemic has been a not-so-welcome roller coaster ride for the past two years. Just over a year ago, in the teeth of uncertainty and a virus outbreak that dominated public life, the OAN Board of Directors made the decision to push the 2020 Farwest Show into 2021. This was the right call. We had […]
A summer of reconnection
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It felt like home. Last month, the nursery and greenhouse family came together to golf at the Duffers Classic, our annual tournament to raise funds for the Oregon Nurseries’ Political Action Committee (ONPAC). Although some displayed a rusty golf game, that could not hamper the tremendous feeling of reconnection we all shared. Our long national […]
Sustainability is our calling card
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It is fitting that this issue of Digger focuses on sustainability. Sustainability is embedded in how our nurseries operate, and it comes standard with all of our products. Last Labor Day, our region and the nearby Cascade forests came under attack from raging wildfires. Communities were destroyed, people were forced to evacuate, and the sky […]
Lessons of the pandemic
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Every business sector has had to adapt to the pandemic. The various trade associations representing these sectors also had to navigate the same challenging environment, but they had a double responsibility. They had to steer their industry through the pandemic, as well. Nurseries did fairly well after an uncertain start to the pandemic. Other economic […]
A pause of appreciation
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This is my 126th column as your executive director, and a lot has happened in the last 10½ years. As a history nerd, I went back to find the oldest version of Digger I could. I was able to locate Issue #2 (ever), from June 1956. The Oregon Association of Nurserymen, as it was known […]
Going halfway to understand the new buyer
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In the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]
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