One year ago, I assumed the position of OAN president. I likened it to starting a long training run. I felt apprehension about my readiness, but I was excited for the challenge. Boy, I had no idea what was in store. The first major obstacle was like going up the first hill in a run. […]
COVID-19 lessons from plant societies
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— PostedIn this unprecedented period of a COVID-19 pandemic, several forest fires with lingering air pollution, and a very dry summer that has stressed all our plants, garden centers have also had to make many adjustments to retain their current customer base. On top of that, they also need to attract new customers. Some garden centers […]
One industry, one voice
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— PostedWelcome to the Advocacy Issue of Digger. We have devoted most of this issue to showing you how the Oregon Association of Nurseries gets involved in policymaking and advocacy on behalf of the members. We wanted to take you “inside” and show you our mindset as well as the process and methods we follow. We […]
Our Oregon ‘Field of Dreams’
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— PostedOK. The pandemic sucks, and not just for the reason of a legitimately insidious virus causing a massive loss of life and economic carnage. We are weary and fatigued with COVID-19 as it stretches into its seventh month. For certain, the year 2020 has enough memes to make it a standalone chapter in our lives. […]
The silver linings of COVID-19
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— PostedWhen the pandemic started, it threw our businesses and lives into chaos. It was difficult to follow as scientists continually discovered more about the disease, and we all had to adapt. Social distancing slowed many of our plant production processes, and trips to the grocery store became infrequent. As we come into September and the […]
Reflections on Farwest
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— PostedThe COVID-19 pandemic has disrupted the world’s social and economic norms with shelter-in-place orders and social distancing. Unfortunately, it has also turned the business of large events upside down — including the Farwest Show. That’s why you’re holding a Farwest Edition of Digger without a show to attend this year. Oregon growers define the show The […]
Gardening interest enters full bloom
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— PostedIn my last column (June 2020), I wrote about some of the many changes that garden centers have had to make during the COVID-19 pandemic. The good news is that it appears that most garden centers managed to adapt to these new requirements. Since the COVID-19 situation is not abating, an appropriate follow-up would be […]
An important partnership
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— PostedIn 1888, the Oregon Agriculture College (OAC) established a horticulture department with sights on building a single greenhouse and creating its own laboratories to conduct experiments. In the subsequent 132 years, OAC became Oregon State University (OSU) and the horticulture department has grown. When I graduated from OSU in horticulture 20 years ago, there were […]
Search engine optimization: Helping customers find you
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— PostedPreviously, I offered some tips on putting your website to work for you. This month, I’m back to help make sure your website can be discovered by search engines, such as Google, which is vital to helping both customers and other businesses find you on the internet. The primary goal of search engine optimization (SEO) […]
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