Will retail customers pay more for plants that are labeled “water conserving” or “disease free?” According to Dr. James Pease, professor of agricultural and applied economics at Virginia Tech, the answer is yes.

Dr. Pease conducted a survey and found that the difference, in fact, could vary from 9 percent to as high as 60 percent, depending on the type of plant. He will share the results in detail during a webinar that is set for noon Eastern time (9 a.m. on the West Coast) on Tuesday, Nov. 4, 2014.Industry members are invited to participate. Simply log on to https://connect.extension.iastate.edu/irrigation-water/ and select “enter as a guest.” Then type in your name. Then, dial the conference phone number (1-888-619-1583) and enter participant code 491981.