This month’s issue helps retail garden centers raise their game and strengthen their connections with their customers.
- Reaching today’s gardeners: Retail nurseries appeal to various types of home gardeners in different ways? By Erica Browne Grivas.
- Becoming a destination retailer: Retailers find the value in turning themselves into true destinations. By Jon Bell.
- Feeding a fondness for grasses: The growing popularity of ornamental grasses sparks greater innovation and new variety development. By Debbie Teashon.
- Naturally native: Whether a plant is native or not can create confusion for the gardener and this is where an independent garden center can shine with knowledge to share. By Mike Darcy.
- OAN 2024 Convention: The Oregon Association of Nurseries honors service to industry at the President’s Awards Banquet. By Curt Kipp.
Columns:
- Linkage and flow Bringing tasks closer together isn’t just about efficiency. It also benefits customers and builds stronger teams. By Ben Verhoeven.
- Buckle up for a testy political year: Elected officials can make the industry buckle as quick as a pen signs a piece of paper. We have you covered at the state and federal level. By Jeff Stone.
Growing Knowledge, an ongoing series provided by Oregon State University in collaboration with the USDA and in partnership with OAN.
- Focusing on silicon: Researchers study using silicon-calcium supplementation on rhododendrons to reduce herbivores. By Jana Lee, Katerina Velasco Graham, Eric Janasov, Ryan Paul, Carolyn Scagel
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