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When simplicity beats creativity

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At Pivot, the marketing agency where I work, I have the enviable (at least I think so) position of being on a creative team tasked with dreaming up creative campaigns for our clients. We’re the group that sits around bringing every resource to bear — clever plays on words, less clever puns, cultural references, eye-catching […]

InstantHedge introduces ready-to-plant hedges

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Brent Markus, owner of Rare Tree Nursery in Silverton, Oregon, has introduced a new line of conveniently packaged, pre-formed hedges under the brand name InstantHedge. The new line has been in the works since 2014, after Markus was inspired by a visit to QuickHedge farm in the Netherlands. Markus then planted rows of evergreens and […]

Measuring return on investment of OAN membership

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OAN member benefits are designed to save members money and improve business outcomes Any experienced grower or supplier will continually evaluate the performance of their business. From measuring the intake of supplies for production or calculating the costs for off-loading inventory, a successful business makes continuous adjustments to streamline their operation. The Oregon Association of […]

Finding your way

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Green industry professionals and the businesses they serve can thrive by cultivating strong relationships As the English poet John Donne wrote in 1624, “No man is an island, entire of itself.” The same could be said of a business. A thriving nursery needs its key relationships. It requires customers, vendors, suppliers and advocates. Just as […]

Our mission is to serve

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The Oregon Association of Nurseries wouldn’t have lasted for over eight decades without changing with the times, but the pace of societal change feels like it is accelerating. We must keep up.    All across the country, trade associations have struggled to demonstrate the return on investment (ROI) to their membership. They’ve presented a wide […]

Advanced Grower Solutions names John Beauford as President/CTO

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Advanced Grower Solutions issued an announcement that John Beauford has been appointed as President/Chief Technical Officer for the company. Advanced Grower Solutions is a software and technology company specializing in products for wholesale nursery, grower and agricultural operations. Beauford will be responsible for day-to-day operations and developing strategies for mobilizing all new and existing products. […]

OregonSaves is now open for enrollment

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The State of Oregon has opened enrollment for OregonSaves, a new and voluntary retirement savings plan for workers across the state. According to state treasury officials, the program was created in response to research showing that 1 million Oregon workers — more than half of the workforce — lack access to a retirement savings plan […]

Terra Nova Nurseries Inc.

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Founded: 1992 by Ken and Jody Brown, Dan Heims and Lynne Bartenstein About: Breeder, grower and intellectual property manager of perennial and annual plant introductions. Key Employees: Lab Manager Harini Korlipara, Lead Traditional Breeder Janet Egger, Director of New Products Development Chuck Pavlich, Sales Manager Larry Finley Employees: 110 full-time Contact: 10051 S. Macksburg Road, […]

Who is the hero of your ads, and why does it matter?

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Have you ever noticed how most Internet companies advertise their services? One company has super-fast speeds, one has ultra-fast speeds, one has blazing-fast speeds, and another has lighting-fast speeds. What’s the difference between super-, ultra-, blazing-, and lighting-fast speeds? Your guess is as good as mine. These companies are making a mistake many advertisers make […]