From meeting the needs of a whole new fleet of gardeners to providing nearly one-fifth of the nation’s flowering trees, Oregon growers and retailers are set to impress this spring. This issue also explores the effects of cold storage on trees, and Peoria Gardens President Ben Verhoeven shares his story in a Meet the Leader […]
The cold shoulder season
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Nursery growers effectively use cold storage to support sales of deciduous trees Plants in the Pacific Northwest experience a wide range of temperatures, from hot, dry summers to cold, wet winters. Deciduous plants grow when conditions are favorable. They enter dormancy when environmental conditions are too cold, dark, or otherwise unsuitable for growth. Deciduous trees, […]
Flowering cherry trees then and now
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Flowering cherry trees remain popular, from old mainstays to new selections, with more on the way It’s March, and soon showy displays of Japanese flowering cherry trees will trumpet their annual announcement that spring has arrived. Thus, consumers will be prompted to head to garden centers with hopes of adding the ephemeral beauty of these […]
Cultivating the curious
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How retailers can engage with a flourishing generation of new gardeners As the pandemic gripped the world in early spring 2020, toilet paper, yeast and canning supplies weren’t the only products disappearing off shelves. Plants flew out of many garden centers at an unprecedented, or at least unexpected, pace. All of a sudden, everyone in […]
Meet the Leader: Ben Verhoeven
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PresidentPeoria Gardens Inc.OAN member since 2012 OAN roles/positions:• OAN Board of Directors Executive Committee – member at large Tell us about yourself As a second-generation nursery owner, I grew up on a farm my father, Tom Verhoeven, started in 1983. My first job was filling flats for pocket change. Agriculture was just one my interests […]
Making every step count
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Every family has traditions. In the Fessler family, we have one time-honored tradition that dates back long before my time. Each winter — typically on a cold, wet winter Saturday — our extended family gathers in Grandpa’s shop to make sausage. It’s taken decades of practice, but the process has evolved over the years into […]
Going halfway to understand the new buyer
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In the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]
February 2021
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Japanese spirea is a steady seller for many wholesale growers. Growers discuss about several outstanding selections in this issue. Plus, as the green industry shifts to online tools during the pandemic, our writers break down the new opportunities virtual shows have for businesses. To help, we share tips for setting up a virtual booth for […]
The battle with Bambi
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Growers have several tools available to defend against plant damage from deer and elk Oregon’s deer and elk are prized by hunters and non-hunters alike, and thus represent an income-generating game and wildlife-viewing species for many communities across the state. But for many nursery operators, these majestic animals are a serious detriment. Deer, elk, and […]
Tough and beautiful
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Spireas are mainstays of the shrub world, thanks to their gorgeous blooms and steadfast demeanor Timing is everything with Japanese spirea (Spiraea japonica). The time is now — as in no later than early March for a hard pruning — for this tough, summer-flowering shrub that blooms on new wood. Yet, pruning can be a […]
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