Every family has traditions. In the Fessler family, we have one time-honored tradition that dates back long before my time. Each winter — typically on a cold, wet winter Saturday — our extended family gathers in Grandpa’s shop to make sausage. It’s taken decades of practice, but the process has evolved over the years into […]
Going halfway to understand the new buyer
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In the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]
February 2021
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Japanese spirea is a steady seller for many wholesale growers. Growers discuss about several outstanding selections in this issue. Plus, as the green industry shifts to online tools during the pandemic, our writers break down the new opportunities virtual shows have for businesses. To help, we share tips for setting up a virtual booth for […]
The battle with Bambi
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Growers have several tools available to defend against plant damage from deer and elk Oregon’s deer and elk are prized by hunters and non-hunters alike, and thus represent an income-generating game and wildlife-viewing species for many communities across the state. But for many nursery operators, these majestic animals are a serious detriment. Deer, elk, and […]
Tough and beautiful
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Spireas are mainstays of the shrub world, thanks to their gorgeous blooms and steadfast demeanor Timing is everything with Japanese spirea (Spiraea japonica). The time is now — as in no later than early March for a hard pruning — for this tough, summer-flowering shrub that blooms on new wood. Yet, pruning can be a […]
Virtual booth best practices
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COVID-19 has changed the way almost everything is done, and trade shows are no exception. While we all miss in-person shows, there are many advantages to the virtual marketplace that exhibitors can leverage to stand out in the crowd. The interface may be different but the primary goals are the same: connect with customers, showcase […]
Virtual is the new reality – for now
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The nursery industry’s power trade shows go virtual in the age of COVID-19 Vanessa Finney can say something about the Mid-Atlantic Nursery Trade Show (MANTS), one of the industry’s largest annual shows, that just about no one else can. She grew up with it. Literally. Finney’s father, Carville Akehurst, was the first executive vice president of […]
COVID-19 year two
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The year 2020 probably instigated more changes in the physical way in which a garden center operates than any other year in history. Not only were there devasting forest fires resulting in hazardous air quality conditions and causing some garden centers to close, but COVID-19 also arrived. I cannot ever recall anything disrupting the workplace […]
B2B interaction meets the next horizon
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The Oregon Association of Nurseries exists for one purpose — to help the members succeed in growing the best plants in the world. Oregon’s growers are doing their part. Recent data show the industry once again surpassing the $1 billion mark in sales. Resiliency never has had a better example than our members. They got […]
January 2021 – Nursery Country
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With all the changes that happened this year, one thing didn’t: The nursery and greenhouse industry continues to be the #1 segment in Oregon agriculture. This year, we feature Advanced Ornamentals Inc., Ernst Nursery & Farms, Lone Elder Nursery, and Swan Island Dahlias in our annual Nursery Country issue. Meet the growers making some of […]
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