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Excitement in the air

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The nursery and greenhouse industry is known for adopting new technology. When it comes to exploring advanced production technologies, we’re not  exactly wallflowers. OAN members have invested their time in the development of smart-sprayer technology by serving as testers. They’ve embraced the OAN’s Nursery Guide, a searchable hub that brings buyers and sellers together online. […]

Christmas is here

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From the looks of this title, you may be wondering if it’s a misprint or if December’s article somehow crept its way into the wrong issue. By now, even the discounted holiday decoration aisles have all been put away, right? It’s not a mistake. For many of us in the nursery business, March is harvest […]

OAN Green Industry Networking Calendar

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Make connections with OAN The Oregon Association of Nurseries is the community dedicated to the long-term success, profitability and excellence of Oregon’s nursery and greenhouse industry. Below are opportunities to connect with the industry, build your network and pursue your business success.  Denotes OAN Event Download a print version of OAN’s Green Industry Neworking Calendar […]

Green trade groups adapt to the changing landscape

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Nonprofit nursery associations continually adapt to help their members succeed Like many large nursery associations in the United States, the Minnesota Nursery & Landscape Association (MNLA) has a big, broad spectrum of members it represents: nursery stock growers, commercial flower companies, landscape design firms, irrigation companies, arborists, lawn care business, mom-and-pop shops, massive agriculture operations […]

Measuring return on investment of OAN membership

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OAN member benefits are designed to save members money and improve business outcomes Any experienced grower or supplier will continually evaluate the performance of their business. From measuring the intake of supplies for production or calculating the costs for off-loading inventory, a successful business makes continuous adjustments to streamline their operation. The Oregon Association of […]

Finding your way

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Green industry professionals and the businesses they serve can thrive by cultivating strong relationships As the English poet John Donne wrote in 1624, “No man is an island, entire of itself.” The same could be said of a business. A thriving nursery needs its key relationships. It requires customers, vendors, suppliers and advocates. Just as […]

Our mission is to serve

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The Oregon Association of Nurseries wouldn’t have lasted for over eight decades without changing with the times, but the pace of societal change feels like it is accelerating. We must keep up.    All across the country, trade associations have struggled to demonstrate the return on investment (ROI) to their membership. They’ve presented a wide […]

Teamwork matters

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Growing up, I was always a foot shorter and roughly 20 pounds lighter than my age group, and my coordination was not exactly stellar. As a result of all this, sports analogies can go right over my head. These days I rarely watch sports events on television, and I definitely haven’t ever had a fantasy […]

Nursery family turns tragedy to inspiration

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The charitable work of the Elizabeth Ashley Hoke Trust was recently featured on KGW Channel 8 in a segment called Cup of Joe with Joe Donlan, as well as a feature article in the Silverton Appeal-Tribune. Elizabeth was the eldest daughter of Anthony and Kristan Hoke, owners of OAN members Silver Falls Nursery (wholesale) and […]

January 2018 — The Nursery Country Issue

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Oregon is Nursery Country. OregonGrown™ plants are outstanding because of the state’s rich soil, ideal climate and concentration of skilled growers. In 2016, nursery and greenhouse products reclaimed their place as Oregon’s top grossing agricultural product, selling more than $909 million worth of material. We thought you might like to meet the people behind these outstanding numbers. […]